THAT ^^^
Who needs go faster lights and a tacky backplate to trap heat.
I think you have misquoted the guy, his point was that the TX should be more bespoke and that's not just about a fancy box (gtx 690 Anyone?) it's about enhanced power regulation, a bios you don't need to invalidate your warranty to get at the card proper, the software to go with all of that and dare I say it: a far better air cooler.
the examples he used grant you those things, instead we get a mass produced looking thing.
I want 144fps@1440p with gsync so it's only a matter of time for me to upgrade again to the TX but yeah, an opportunity missed by Nvidia in some respects.