This is another example of political correctness gone way to far.
What the hell is wrong with admitting you like slim ladies more than obese walruses ? Nobody will ever convince me to like the ''BBW'' type of women, I find them disgusting, just as I can't force women to like short guys like me ( which, unlike the fatties I can't really do anything about now). It genuinely annoys me, as I like ads with fit women in them, yes I know the internet is full of porn and hot women, but billboards like these :
when I went off the motorway after a days work were always a nice sight.
Unlike these politically correct plus model billboards/commercials, ugh

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Same as I'd appreciate this:
More than crap like this:
I don't like huge women, why, for the sake of political correctness, show some chubby Neanderthals on billboards instead of nice slim fit women ?
If you are overweight -barring a distinct minority who have a medical condition- then you are consuming too many calories. No ifs, no buts and no maybes. You eat and drink too many calories and if you want to lose weight you need to reduce your intake
Exactly, it's not hard. Unless you have some kind of medical condition, it's just a matter of slightly increasing your activity ( not effin housekeeping or a walk in the park, but at least a 30 min run every day), and lowering your calorie intake. I'm on the opposite end, I'm having trouble gaining weight, simply because I don't like eating, and eating more than 2.5k kcal per day is a headache, I've been upping my calorie intake for ages now and still struggling to gain more than 500 grams per month ( but gained a good 12 kg's over the past 2 years). It is ridiculous how much people are eating these days, and becoming heavy because of it imo.
Perhaps I'm biased, because I see eating as an inconvenience, and when stressed, I actually stop eating rather than eating more like some, but I can't imagine how much people are eating to become what they are, it's really not hard to stay under 2500 or even 2000 calories per day, it's **** easy, if you're busy doing other things...
Gaining weight > you're consuming more calories than burning.
Losing weight > consuming less calories than burning.
It's so simple. This applies to any build/body type, endo's, ecto's and meso's...