So they can afford a horse, but they can't afford to buy a horse box? That's sounds like BS, no offence...
from experience not BS at all. a lot dont own their own horse, rather share or loan.
Or you could remove spookable animals from an environment that is inappropriate for them. Its like waking your dog on the motorway and expecting everyone to do 5mph so not to upset little ruffles.
walk up behind anyone with no warning and make a noise, see if they jump
