AMD's GPU market share drops again, even after the release of Fury X

mmj_uk · 20 Aug 2015 at 13:10

andybird123 said:
they're either supremely confident that they have something coming that will rocket them back to success, or they are draining every last drop they can before it all falls over

They look more like a company on life support to me.

I think what has hurt them most is being stuck on 32nm/28nm for so long (in addition to rubbish architectures/decisions like Bulldozer), the trouble now is even when smaller manufacturing processes are available the damage to their company is already done, lower staff numbers, reduced R&D, reputational damage etc.

The fact that 390X is just a rebadged 290X with no effort made to even upgrade it to GCN1.2 shows the sorry state they are in, they probably see it as a success just getting Fury released but even with that they're now being damaged financially by the pump issue.

JediFragger · 20 Aug 2015 at 13:32

mmj_uk said:
They look more like a company on life support to me.

I think what has hurt them most is being stuck on 32nm/28nm for so long (in addition to rubbish architectures/decisions like Bulldozer), the trouble now is even when smaller manufacturing processes are available the damage to their company is already done, lower staff numbers, reduced R&D, reputational damage etc.

The fact that 390X is just a rebadged 290X with no effort made to even upgrade it to GCN1.2 shows the sorry state they are in, they probably see it as a success just getting Fury released but even with that they're now being damaged financially by the pump issue.

The problem for me is that I wouldn't bank on such a company providing my card with driver updates for the next few years!! The hardware is only as good as the software support, as AMD have shown this last 9 months or so...

EXxx · 20 Aug 2015 at 13:45

actually i think AMD's driver support is quite awesome , and i also think they are providing good support to older generations unlike others.

Erik13 · 20 Aug 2015 at 14:02

Pc market never liked amd and ati to be honest doesn't matter if they had superior product or not there always was some negativity or displeasure among press users etc, so move to other markets before its too late is the only solution left

JediFragger · 20 Aug 2015 at 14:07

EXxx said:
actually i think AMD's driver support is quite awesome , and i also think they are providing good support to older generations unlike others.

It's been mainly for Crossfire users to be fair. Lots of us on here with 295x2/Crossfire setups have switched to nVidia lately. I have to say, nV have got the software/support side *nailed* :cool:

fs123 · 20 Aug 2015 at 14:27

mmj_uk said:
They look more like a company on life support to me.

I think what has hurt them most is being stuck on 32nm/28nm for so long (in addition to rubbish architectures/decisions like Bulldozer), the trouble now is even when smaller manufacturing processes are available the damage to their company is already done, lower staff numbers, reduced R&D, reputational damage etc.

The fact that 390X is just a rebadged 290X with no effort made to even upgrade it to GCN1.2 shows the sorry state they are in, they probably see it as a success just getting Fury released but even with that they're now being damaged financially by the pump issue.

Serious question... Will you be happy once AMD are bankrupt and gone?

LoadsaMoney · 20 Aug 2015 at 15:39

Gregster said:
This is what some people literally think

Tonester0011 · 20 Aug 2015 at 15:52

Can't say i'm surprised, you've had people on this forum state categorically they will never buy Nvidia again no matter what...only to buy Nvidia again less than a month later

I find news like this music to my ears, when AMD **** off everything will work as inteded, no more buying different screens, different cards for different games etc. Roll on the future, bye bye AMD.

D.P. · 20 Aug 2015 at 15:56

andybird123 said:
they're either supremely confident that they have something coming that will rocket them back to success, or they are draining every last drop they can before it all falls over

There is probably a strong fear that a lot of the senior executives are going to jump ship before it goes under and tarnishes their name.The stock options are there to incentivize loyalty.

fs123 · 20 Aug 2015 at 16:23

Tonester0011 said:
I find news like this music to my ears, when AMD **** off everything will work as inteded, no more buying different screens, different cards for different games etc. Roll on the future, bye bye AMD.

What? you would love a monopoly where the gpu maker can set whatever pricing they want without any fear of competition? You think Nvidia won't set £600+ prices for the top end cards and £300+ for gtx 970 level cards if there is no competition. Before the new AMD cards arrived did you see any price drop for the 980? People had to pay £500+ for that card and nearly £300 for a 970. The 980Ti only arrived so early and slashed 980 prices because of the Fury range.

You think everything will run as intended? Ask the kepler users who are being left behind only after 2 years of ownership while the 290X is still going strong.

D.P. · 20 Aug 2015 at 16:29

I notice the AMd shar price has dropped again to $1.76, evidently not likely the recent news.

bru · 20 Aug 2015 at 16:30

fs123 said:
Ask the kepler users who are being left behind only after 2 years of ownership while the 290X is still going strong.

Imagine your just about to buy a 390.
Look back on this in a few months time ask your self the same thing but from another perspective.

Ask the Hawaii chip users who are being left behind with DirectX 11 performance after a few months ownership while DirectX 12 is still going strong.

D.P. · 20 Aug 2015 at 16:31

fs123 said:
What? you would love a monopoly where the gpu maker can set whatever pricing they want without any fear of competition? You think Nvidia won't set £600+ prices for the top end cards and £300+ for gtx 970 level cards if there is no competition. Before the new AMD cards arrived did you see any price drop for the 980? People had to pay £500+ for that card and nearly £300 for a 970. The 980Ti only arrived so early and s;ashed 980 prices because of the Fury range.

You think everything will run as intended? Ask the kepler users who are being left behind only after 2 years of ownership while the 290X is still going strong.

Kepler users left behind? :confused:

You are not one of those AMD trolls who believe in the conspiracy theory that nvidia is purposely reducing Kepler performance are you, despite all the proof that the cards are faster now than when released?

As for pricing, Nvidia will set prices at whatever prices will maximize profits which is exactly what they do now. Pricing a 970 at £300 would cost Nvidia a huge amount of lost revenue.

Tonester0011 · 20 Aug 2015 at 16:35

fs123 said:
Question mark!

Ultimately the market sets the price, nobody will buy 750ti levels of performance for £700, so, who cares.

mmj_uk · 20 Aug 2015 at 16:56

fs123 said:
Serious question... Will you be happy once AMD are bankrupt and gone?

I don't really care as they have not offered anything that interests me over the competition since Phenom X6, if they've been doing a good job in keeping Intel/NVidia prices down then I must be living in an alternate reality.

It'll probably be a lot more harmonious on the forum though assuming AMD's cult don't find some other company to worship in their war against the industry devils.

fs123 said:
You think everything will run as intended? Ask the kepler users who are being left behind only after 2 years of ownership while the 290X is still going strong.

290X would be struggling far more today if AMD weren't downgrading tessellation levels to compensate for subpar hardware.

AthlonXP1800 · 25 Aug 2015 at 07:04

Data from Mecury Research matched new data from JPR.

AMD hit new historically low at 18% again while Nvidia hit new record high at 82%.

http://www.jonpeddie.com/press-releases/details/add-in-board-market-decreased-in-q215

9.4 million graphics cards shipped in Q2 2015, 18% of AMD share shipped 1,692,000 cards and 82% of Nvidia share shipped 7,708,000 cards which is absolutely massive.

StrongSad · 25 Aug 2015 at 08:06

We really need AMD afloat.

Spinning of the GPU side of the business might help long term (Selling the whole company will more than likely end up in court due to cross licensing) However, who will buy them?
18% MS is not a great investment if it interrupts the R and D and delays new models to the market. The company shake up involved with selling would affect both sides of the business. You also have the issue of who buys and what suppliers AMD uses. I am not sure competitors to a parent company in the same space would be thrilled with supplying thir hardware.
Aggressive pricing is all AMD really have left TBH. The fury launch was less than a spectacular success and Nvidia keep on countering with cards and game sponsorship.

Regardless of what happens a monopoly will not be good for anybody, regardless of colour.

Final8y · 25 Aug 2015 at 08:50

Strudders said:
We really need AMD afloat.

Spinning of the GPU side of the business might help long term (Selling the whole company will more than likely end up in court due to cross licensing) However, who will buy them?
18% MS is not a great investment if it interrupts the R and D and delays new models to the market. The company shake up involved with selling would affect both sides of the business. You also have the issue of who buys and what suppliers AMD uses. I am not sure competitors to a parent company in the same space would be thrilled with supplying thir hardware.
Aggressive pricing is all AMD really have left TBH. The fury launch was less than a spectacular success and Nvidia keep on countering with cards and game sponsorship.

Regardless of what happens a monopoly will not be good for anybody, regardless of colour.

If it were not for the GPU side they would be gone, there would be no APUs and there would no Console wins, its the GPU and The Console wins and APUs that keeping them on life support however bad it may look ATM, you dont sell off the side that is bring in the money no matter how small to fund the side that is not, so how will selling off the GPU side help them long term.

thecremeegg · 25 Aug 2015 at 08:59

Tonester0011 said:
Ultimately the market sets the price, nobody will buy 750ti levels of performance for £700, so, who cares.

Idiots on here will...people on here pay hundreds of pounds to upgrade from a 980 to a 980ti....

JediFragger · 25 Aug 2015 at 09:09

Really can't believe that AMD have lost 20% marketshare within a year!!! That's just a crazy, crazy loss

Hopefully with a new strong product-line then it'll be just as fast coming back...