OP, depending on how old your friend is, this sounds like born-again Christianity to me. They're the WORST of the worst I'm afraid... very strict and fundamentalist. Had a couple of them at my old work and one of them was my boss. He thought he could use his managerial powers to constantly attempt the conversion card on me. This became daily, and when I filed a grievance, the MD didn't do anything about it because he was a Christian too. In the end, I took it into my own hands - set them up, and one of born-agains ended up resigning and the other born-again got the chop soon after.