Boring boring boring. Spent two hours on this last night, got out of the prison, saved the dude, got into the town, read lots of bookshelves, killed the odd bad guy, did a few quests and picked up loads, joined the guilds, and it's just.... dull. As a former WoW addict I was expecting a bit more vibrance and colour, but these guys really do seem to have picked the most dull palette out there. Combat seems decent enough, but dull. Dialogue is dreary, the whole setting is just meh.
I'll give it a few more hours but I'm not hopeful.
That said, I've never been a fan of elder scrolls games so it may just be me.