People do realize the front page is "HIGHLIGHTED DEALS" not 'daily deals'?
No flash or daily deals during Steam autumn, winter sales
We'll still be highlighting your top games on the front page for 24-48 hour spans, but those products will stay at their most competitive discount, before and after being featured,
For a brand new release, if you can't get approval for your best discount for the full length of the sale, that's OK and we can work on a plan for that game. But the vast majority of your catalog should be running its best discount for the duration of the sale