And then there's the people like me who've never, ever clicked on a single advert in their lives, and don't intend to in future.
They aren't missing any revenue in my case, since you normally get paid for clicks not simply running the ad, AFAIK.
95% of digital media is bought on a CPM (cost per 1000 impressions) basis, not a CPC (click) basis. Unfortunately it's idiots like you with very limited knowledge about the subject who continue to spread misinformation about stuff like this, adding to the problem.
I say this in every adblocking thread but the same responses always pop up in the next one.
Take note:
The internet is not free.
You pay for content through advertising.
Some guy earlier in this thread said he should be able to choose whether he is subjected to adverts or not. LOL? There is a choice, either use the website or not? I like beer, but I don't complain when people ask me to pay for it when I go to the pub. You don't choose whether you pay for your petrol, or your Torygraph, or your meal-deal, or your electricity do you? Why is it then acceptable for you to choose whether you pay for the hundreds of hours of digital content you soak up each month?
Are people on this forum really so stupid that they don't consider what happens behind the scenes? How the hell do you think content on Techradar is produced? By people sat in their bedrooms just for fun? You think the hosting companies provide their services for free? Maybe Future publishing (who owns Techradar) should choose whether to pay for hosting or not. It's only fair right?
As to the point about being happy to pay for your content on a subscription or micro transaction model, thats just nonsense and it's already apparent from the small sample of websites which have pursued this option that it doesn't work. When the audience is posed with the option of disabling adblocker or paying money for the content, they disable adblocker or leave the website.
Two things need to happen in order to sort out the adblocking mess. Firstly you guys need to educate yourself on some really basic stuff and stop telling people your ill thought through opinions on things. It's a growing problem for publishers and the higher the uptake, the more websites will block content from being viewed with an adblocker, so keep it to yourselves. Secondly, the advertising industry needs to stop pushing intrusive, rich-media ads and improve cross device re-targeting capabilities so that only relevant banners are shown.