Hah thats what they want you to believe!!!
in all seriousness though, i would not put it past AMD rebranding Fiji somehow to try and offload that particular turgid dungheap of a card, its not like they dont have prior when it comes to Rebranding cards and shovelling them out the door.
If the Polaris stuff does not hit the level in performance and price of the 1070 then i cant see a way forward for AMD, i kid you not, Nvidia will absolutely clean house with that 1070 *IF* it matches the performance its reportedly supposed to have.
Look at the 970, that thing sold in droves, regardless of the fact it had gimped memory, people love that card, they lapped it up, then add in the psychological fact the new card is named a 1070 (its a 100 times better card now no???) has 8GB of Ram and reportedly spars with an 980ti for a mouth watering £350 +/- a few squid, AMD are going to need their card to unzip your pants and give you a damn good time for less money, thats for sure.
Well, i wont be buying a 1070 at £350, thats too expensive for that performance, £300 at most.