Exclusive: How AMD's 'The Uprising' Ad Campaign Will Incite A Radeon Rebellion

[LoadsaMoney]

AMD’s upcoming marketing campaign attached to their Polaris architecture and Radeon RX 480 rollout is designed to target community, not competition. Forbes speaks to Raja Koduri, Chief Architect of the Radeon Technologies Group, and Global PR Director Chris Hook about AMD’s plans to reclaim more GPU market share, one pixel at a time. Plus, an exclusive look at the marketing materials propaganda AMD will start distributing at the end of June.

http://www.forbes.com/sites/jasonevangelho/2016/06/12/exclusive-amds-radeon-uprising-campaign-incites-gpu-rebellion/#46a4cd711c8d

 

[CREATIVE!11]

http://www.forbes.com/sites/jasonevangelho/2016/06/12/exclusive-amds-radeon-uprising-campaign-incites-gpu-rebellion/#46a4cd711c8d

Lmao, that pic made me lol.

Disgusting 1080 owners (Clown card owners excluded) they are the 1%, grab pitchforks boys.

 

[Gerard]

That's pretty good, i agree with the "silence the gpu" sentiment.

 

[karik666]

Just because someone buys the Rx480 for £170,doesnt mean they will then spend over £600 on a vr headset.

 

[.Trooper.]

designed to target community, not competition.

Marketing poster: "#BetterRed"

lol. I like this direction they're trying to take though.

 

[smogsy]

its awesome for the mass but not for me

trouble is hardcore enthusiasts cannot buy a RX480 unless you get two.
then the cannot hear the GPU could be moot

 

[jjgreenwood]

I'm liking what AMD is doing with Radeon, I'm thinking I might skip 1080 and get Vega when it comes out assuming its not a fan heater.

 

[Final8y]

Just because someone buys the Rx480 for £170,doesnt mean they will then spend over £600 on a vr headset.

The point is that you don't need to spend another £500 on a GPU if you do want a VR headset.

 

[Dave2150]

its awesome for the mass but not for me

trouble is hardcore enthusiasts cannot buy a RX480 unless you get two.
then the cannot hear the GPU could be moot

The card obviously isn't for hardcore enthusiasts, so your whole post is moot.

Vega will be the enthusiast option from AMD - we've known these facts for many months already, where have you been?

 

[AlamoX]

Just because someone buys the Rx480 for £170,doesnt mean they will then spend over £600 on a vr headset.

lol yea because AMD is going to make VR affordable for everyone at 200$...
thats not how it works, AMD is juts doing it's part in increasing minimum specs for potential VR users.
VR headset price will go down overtime, manufacturer would drop price further if they have 50mil prospect instead of 5mil.
possibility of subsidized headset during promotion deals, if there is enough good apps for them to cash in...etc
competition will help, if other players throw in cheaper headsets.
i wouldn't be surprised to see Vive at 500-600$ deals during the holiday.

 

[tavtavtav]

I find the banner and campaign so cringe...

But hey, gpu's need to be sold.

 

[Seanspeed]

The point is that you don't need to spend another £500 on a GPU if you do want a VR headset.

You never have. £250-270 GTX970 or R9 390 would do you alright.

This basically just knocks the total entry cost down by about £50-70. Which isn't that much when the headsets themselves cost £500-700+.

I think what it'll mostly do is at least get people thinking, "Hey I CAN get a VR headset if I want", rather than just writing the possibility off completely because their PC cant run it.

 

[Telecaster]

Cringe to the max. They need to spend less on ******** like this and more on making decent GPUs.

 

[Jono8]

Bit cringeworthy that. Mind you most marketing is these days

 

[Orangey]

Radeon RX 480 rollout is designed to target community, not competition

That doesn't sound good. Basically saying "we can't compete".

They are really grasping at straws with this VR and mGPU stuff.

 

[Final8y]

You never have. £250-270 GTX970 or R9 390 would do you alright.

This basically just knocks the total entry cost down by about £50-70. Which isn't that much when the headsets themselves cost £500-700+.

I think what it'll mostly do is at least get people thinking, "Hey I CAN get a VR headset if I want", rather than just writing the possibility off completely because their PC cant run it.

Its not for users who already have a GTX970 or R9 390, its for users who are yet to upgrade to that performance level with new tech and power reduction that the GTX970 or R9 390 cant offer and then what happens when the 480 comes to the end of its life when its starting price is lower GTX970 or R9 390 end life we could be looking at £160 for EOL, but don't think for a second that things can keep moving that way or things would end up costing £0

 

[Jono8]

Its not for users who already have a GTX970 or R9 390, its for users who are yet to upgrade to that performance level with new tech and power reduction that the GTX970 or R9 390 cant offer and then what happens when the 480 comes to the end of its life when its starting price is lower GTX970 or R9 390 end life we could be looking at £160 for EOL, but don't think for a second that things can be moving that way or things would end up costing £0

To be honest you could get a 970 for ~£230 (with a game as well) a few months a go and that is only a 145w card so whilst the RX480 sounds good, if it is only 970-980 performance and between 100 and 150w, i would hardly call it "revolutionary/rebellion" or whatever AMD are calling it

It will just be a normal new generation card that is to be expected.

 

[Rroff]

Bit cringeworthy that. Mind you most marketing is these days

Understatement.

 

[CAT-THE-FIFTH]

That doesn't sound good. Basically saying "we can't compete".

They are really grasping at straws with this VR and mGPU stuff.

Bitter 1% I see!!

 

[Marine-RX179]

Just because someone buys the Rx480 for £170,doesnt mean they will then spend over £600 on a vr headset.

You are forgetting that there's Rift as well besides Vive for VR

I mean to put thing into prospective, the cost of buying one 1080 is enough for someone to buy a RX480 AND the Rift