They have caught Sony with the pants down here.
What like MS did with the DRM game management - and Sony just totally undercut them.
MS have shown their cards, Sony will be able to respond. Its not going to hurt Sony at all. In fact quite the opposite. Sony have the ball in their court now.
not that it matters, the mindshare is mostly with Sony and this is good for competition.
Be interesting in the coming months to see what happens.