If this doesn't smash the 970's back door in for £165 there's gonna be a riot.
It had better smash a 970, yes.
For me, up to £250.
It's not the price of the 480 that really irks, it's that they've failed to move on from 290 perf for three years now.
Everybody says it's a 380 replacement, but that only holds true if the price of the 4gb version holds at £180 ish.
But what about the 8GB version? Surely that's not a 380 replacement since the price is £240 (AIB will be higher!).
The 8GB version at £240+ must be a 290 replacement, yes? But it's the same perf. So I really don't get what AMD were thinking - specifically with the 8GB version.
The 1060 does need to smash the 970, yes. Let's hope it does, and stays under £250.