• Competitor rules

    Please remember that any mention of competitors, hinting at competitors or offering to provide details of competitors will result in an account suspension. The full rules can be found under the 'Terms and Rules' link in the bottom right corner of your screen. Just don't mention competitors in any way, shape or form and you'll be OK.

AMD forgot a lot of their customers

SiDeards73

SiDeards73

SiDeards73

Soldato
Joined
19 Feb 2011
Posts
5,849
So now the dust has settled on the 480 a little with it being obvious that the card is not intended for anyone owning one of their 290 and upwards cards, even the AIB ones will probably not be any form of significant upgrade.

Amd released the card to take TAM from Nvidia at the lower to midranges but I feel at a cost to the higher end users, they have given people like myself and my brother zero reason to upgrade from our 290's

390 is a rebadge and a minor upgrade at best
Fury / X are overpriced at best and I personally feel are a failed experiment

To cap it off it appears AMD are clearing out their stock of older cards, which probably does mean they are bringing new products but the question is when?? Sometimes no information is a good thing, other times such as this, no information is a bad thing.

Most people who are enthusiastic about AMD GPUs generally use their higher end stuff, hence AMDs campaign at the lower end.

All the while loyal customers are looking to upgrade, I bet a significant portion of people that would have bought AMD went with Nvidia purely down to the fact AMD had nothing to offer them.

I'm kinda stuck with them as I recently bought a Freesync screen, and I like AMD products but even I feel being on my 290 seems like forever now and I'm ready to upgrade, the 480 even custom won't have the grunt to run a 1440p 144hz screen at full tilt as the card simply lacks the horsepower so to speak.

So I'm left waiting for the mythical Vega or 490, neither of which we know anything about.

Right about now AMD could do with letting people like me know they have something coming to make us want to upgrade and to hang tight as they have got us covered.

AMDMatt if you read this, please feedback that your customers want some information on when they can expect a viable upgrade from a 290 level card, and don't say Fiji as it's already a dead tech, it's sold out most places and I bet no more stock is due, not that I would buy it anyway

Just wondering if I am alone feeling like this?
 
I share you thoughts and as I said in another thread, I can't believe they spent years developing Polaris and only came up with a 480, Surely there must be something else
 
Meaker said:
They did not serve your market segment first, they did the much larger one first to get market share.
Click to expand...

Well it looks like a plan that seems to be working but I still find it hard to believe that when Polaris was being designed some boffin spoke up and said I have a great idea why don't we make a gpu with the same performance we already have but improve power consumption and knock it out cheap as chips and everyone will be happy
 
I can empathise with the OP as I am in a similar (or even more pressing scenario).

I have an interview coming up for a promotion at work. So a few weeks ago I sold my Fury Pro so I had zero gaming distractions while studying. Though very soon I will be wanting to game again.

I also have a Freesync screen and have no interest in anything Nvidia. I cannot imagine any 480 based product getting anywhere near Fury X stock speed at 4K. To be honest I was hoping a 480 could get to R9 Nano speeds, so I still hold out some hope. Though considering AIB 480s will be £250+ I would rather go second hand Fury X. So purchasing a 480 even to tide me over is not a primary option.

For now I plan to get a Fury X (on the cheap) to tide me over until Vega, or larger Polaris. The problem is that some fools on a certain auction site still think a Fury X is worth £400 + when in all honesty £300 is the max they should go for.

Unless AMD have a 490 or higher planned soon of course.
 
old gamer said:
Well it looks like a plan that seems to be working but I still find it hard to believe that when Polaris was being designed some boffin spoke up and said I have a great idea why don't we make a gpu with the same performance we already have but improve power consumption and knock it out cheap as chips and everyone will be happy
Click to expand...

480, 7870, 6870, 5770

Why has everyone had amnesia this generation. EVERYTHING about performance/placement is identical to previous generations yet people seem shocked :confused:
 
As above, while it is the high performance market that makes the most noise, majority of users are on a tigher budget and OEMs will be happy about the lower price. Majority of users don't care what's in their PC, as long as it can play their games just fine.
 
No need for very fast GPU's as ultra game settings is only used for taking screenshots...Well that what Sapphire Ed said..

Watch from 44minutes ;)

 
Last edited:
They are doing the right thing imo, as they need to get market share back, and the market they have targetted, is the only one they'll do it in, they'll be selling far more cards at £200/£250, than they would at £400+, they'll be outselling Nvidias 1070/80s.
 
I suspect AMD may have a problem getting a high end part out - if you look at he 480 they've pushed that silicon hard, there's little headroom for overclocking, it runs hot and their cooler is noisey. That's for 2014 performance. They need twice as much performance to get a high end part, maybe their 14nm isn't upto this yet. We've already seen win the last gen that FuryX was hot, had a unreliable liquid cooler and didn't clock well - if Vega is the same it'll be a similarly under selling card.

The 1070 uses less power than the 480 and gives a good 50% or more performance.

It's weird they've chosen not to keep the previous gen high end chips available though in the mean time as well. AMDa portfolio is looking pretty bare.
 
Last edited:
Someone mentioned they had problems, and had to go through a few respins or something, and it does seem odd, as what happened after all them months, when they showed it running against that Nvidia card (960 was it ?), where it was sucking way less power than it.

If they've only got 970 performance, and it using more power than the 1070, Vega will need the LHC to power it, if its going to be around it and the 1080. :eek: :p
 
Last edited:
AMD budget is tiny compared to Nvidia. Unless they get bought out and get the funding required to compete, their products will be inferior to the competition. They should drop the high end stuff and concentrate at the lower to mid range market.
 
I think they are still learning the GloFlo process for GPUs. Coming out with a smaller chip first helps iron out process issues and smooths development with larger cores. See the HD4770 as a previous example.
 
This is their first crack at a new node in a new foundry. Hard to be shocked that they didn't take any big risks. This takes care of the mainstream market along with their console customers.

Things will improve from an enthusiast perspective over time. I suspect Vega will be a decent chip.
 
You must log in or register to reply here.
Back
Top Bottom