UK pricing, wtf?

[Jono8]

Can someone find that site that archives changes in webpages please. No card has gone up by £40+, not even close. I've checked the 1070/1080 range out of curiosity for a while even though I own one. There was a brief period after BREXIT where for example the G1 Gaming went above £450 from £425 and then fell back to £429, other cards had this sort of pattern.

If you follow Gibbo's posts about this he said they raised prices after the initial slump because it was heading into the high 1.20's and they have to cover their backs in case of further drops. He then later said they were lowering them again as the rate was going back up expecting I to hit 1.35.

As OCUK buy on account they have to gamble with how they set the prices somewhat in relation to what they expect the exchange rate to be.

Regardless, as I explained the rate was already bad before the vote because the risk of us voting leave was factored in.

The higher prices this generation have a lot to do with the brexit vote's affect on the markets. When Maxwell came out the GBP/USD rate was over 1.6.

 

[Jono8]

One thing that people are forgetting is that this happens at every GPU launch, the price parity is almost always 1$ = 1£ regardless of their being any kind of market differences or exchange rates.

So regardless of Brexit or not it has been like this for the past so many years now anyway.

People would be blaming Rip off Britain rather than Brexit if we had remained and the prices were still what they are now.

Again, completely untrue. Maxwell (970 and 980) release prices started pretty much at the dollar price x ~1.6 ( exchange rate at the time) + 20% VAT. There was a bit of gouging but it was hardly anywhere near parity.

 

[Omaeka]

Why does it matter? If no card has gone up by £40 then good for us - it means they have't passed on all of the currency fluctuation to us. It doesnt need proving, you just need to do the math.

$500/ 1.48 = ???
$500 / 1.32 = ???
Note that currency rates change all the time, so it woudlnt have been a 1.48 for weeks, and probalby wont be at 1.32 for weeks either. But when a retailer buys, whatever the exchange rate is at that time they have to pay for.

Eh, I originally said that BREXIT didn't effect GPU prices for us by more than a few %, thus they aren't the reason for the sudden price hike this generation.

What's tripping you up? It's irrelevant, I'm not sure what you're getting at, BREXIT was to blame for the high GPU prices weeks before the vote results?

 

[Overlag]

Yeah, what he said. The £ to $ has gone from 1.47-48 to 1.32 since 21st June.
Just on $500, that difference is £337 to £378, over 12% increase. Telling people to ignore that is daft.
People wanted Brexit ! Take the first consequence in the wallet.

if you look at it long term the pound has been on this downwards trend since 2014. Hardly all brexit's fault.

 

[DarrenM343]

Eh, I originally said that BREXIT didn't effect GPU prices for us by more than a few %, thus they aren't the reason for the sudden price hike this generation.

What's tripping you up? It's irrelevant, I'm not sure what you're getting at, BREXIT was to blame for the high GPU prices weeks before the vote results?

I mentioned in my post I didn't get what you meant - so maybe a bit of misunderstandiing.No worries . Nothing is trippng me up.
But Brexit is to blame for futher price increases. Forget pre-brexit, the fact is, the pound crashed down to 1.32 since brexit which means prices "could" be higher now because of it, by 10% +

 

[Jono8]

What's tripping you up? It's irrelevant, I'm not sure what you're getting at, BREXIT was to blame for the high GPU prices weeks before the vote results?

Yes, as has been explained to you.

 

[Newbfail]

Just ripoff Britain

 

[Seanspeed]

Oh and nobody say 'BREXIT' please

"What is 2+2? And dont anyone try and tell me it's 4!"

 

[Raikiri]

Oh and nobody say 'BREXIT' please, all of these prices are unaffected by BREXIT, that was only a temporary jump in pricing. It seems like companies just feel like fleecing us more than before.

Current exchange rate is £1/$1.32.


$449 is £341.11. £341.11 * 1.2 = £409.32. Yeah, The ASUS is a rip off but everyone knows that.
$460 is £349.46. £349.46 * 1.2 = £419.35. Only a tenner less than we pay.
$518 is £393.53. £393.53 * 1.2 = £472.24. Slightly more than the £469 we pay.
$479 is £363.90. £363.90 * 1.2 = £436.68. Basically what we pay.

So, TL : DR

BREXIT

 

[Jono8]

Current exchange rate is £1/$1.32.

$518 is £393.53. £393.53 * 1.2 = £472.24. Slightly more than the £469 we pay.

So, TL : DR

BREXIT

Indeed. Apart from the strix all the prices the OP has listed are right around the exchange rate + VAT so I'm not sure why he thinks it is just the UK being ripped off.

Personally I think those dollar prices are too much and that is the problem.

 

[pastymuncher]

While the weak pound has accounted for some of the recent price rise the fact is that the 1070/1080 were launched before the vote and the launch prices were extortionate. Everyone is so quick to blame brexit but Nvidia has bumped all it's new generation cards prices up to what should be filled by the next tier of cards above them. The cards yet to be launched are going to have astronomical prices.

 

[Jono8]

Everyone is so quick to blame brexit.

That is because it is a big contributory factor, especially in relation to what the OP was actually talking about ( the UK being ripped off, not just generally why the prices are high globally)

 

[Omaeka]

"What is 2+2? And dont anyone try and tell me it's 4!"

That answer is clearly 7, why would I want somebody to tell me it's 4?

Indeed. Apart from the strix all the prices the OP has listed are right around the exchange rate + VAT so I'm not sure why he thinks it is just the UK being ripped off.

Personally I think those dollar prices are too much and that is the problem.

Main reason tbh is not understanding the effect BREXIT had before it had even been voted on, had always assumed the people in charge of the world economics weren't chimps pulled out of a zoo and could get a decent handle on things. Also forgetting about US state taxes, and how VAT isn't added onto the price post-checkout due to some states not having VAT.

What makes you think dollar prices are too much? They earn 30% more than us on average, so assuming they get hit by the same 20% VAT in whichever state they purchase from, that would be a 10% increase in their prices right? You know that if we earned 30% more than them, I bet my left nut we'd pay 30% more for goods and then juicy VAT on top.

 

[Jono8]

That answer is clearly 7, why would I want somebody to tell me it's 4?


Main reason tbh is not understanding the effect BREXIT had before it had even been voted on and forgetting about US state taxes, and how VAT isn't added onto the price post-checkout due to some states not having VAT.

What makes you think dollar prices are too much? They earn 30% more than us on average, so assuming they get hit by the same 20% VAT in whichever state they purchase from, that would be a 10% increase in their prices right? You know that if we earned 30% more than them, I bet my left nut we'd pay 30% more for goods and then juicy VAT on top.

I just meant the dollar prices are quite high in comparison to previous generations. The founders nonsense seems to have made this worse. The 1070 is supposed to start at $379 for cutom ones but then we have the MSI Gaming X at $518!! That is ~$140 more!

 

[Omaeka]

I just meant the dollar prices are quite high in comparison to previous generations. The founders nonsense seems to have made this worse. The 1070 is supposed to start at $379 for cutom ones but then we have the MSI Gaming X at $518!! That is ~$140 more!

What were our references supposed to start at?

 

[Toss3]

When a free trade deal emerges from the Brexit vote. and you can buy these cards at/close to the dollar rate..

then it will be worth it...

Won't help as no EU country pays import tariffs on GPUs. The same vat is still going to be applied, as will shipping costs + markup.

 

[Seanspeed]

Everyone is so quick to blame brexit but Nvidia has bumped all it's new generation cards prices up to what should be filled by the next tier of cards above them.

The topic is UK pricing in particular. Nvidia has nothing to do with anything.

And yes, Brexit is absolutely the top reason for the current UK pricing situation.

 

[Jono8]

What were our references supposed to start at?

Well based on $379

Vote leave - ~£350

Vote remain - ~£300

Had we voted to remain, I was genuinely hoping that you would be able to get a decent custom (G!, Gaming X, FTW etc) 1070 for £350..nevermind!

 

[Toss3]

The topic is UK pricing in particular. Nvidia has nothing to do with anything.

And yes, Brexit is absolutely the top reason for the current UK pricing situation.

Wouldn't explain why the same cards cost even more in other European countries (even in countries where the VAT is lower). Oc.co.uk is one the cheapest stores right now, and the prices would be even better if you guys had voted to remain.

 

[Supa Koopa]

Amazing to read this thread and clearly see the people who voted leave and those who voted to remain. We voted (well I didn't), a decision was made and now we have to live with it. If you voted to leave and are now moaning about prices, well deal with it as it's your fault.

My other hobby is RC Helicopters which have now rocketed in price, it's not a coincidence as the manufacturers are cashing in on the situation. One heli kit has increased by £170 (£550 - £720) since Brexit. If you're not happy don't buy or suck it up and move one.

Move along people nothing to see here.