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What happened between the 970 and 1070?

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Joined
16 Mar 2011
Posts
69
So I was just looking through my old orders from here and I saw that the 970 was £259 when I bought it at release.

The cheapest 1070 is £100 more.

At £250 I'd jump on a 1070 just as I did a 970, so why such a price difference?

Brexit? AMD not really having much? Arrogance? A combination of all three?

Whatever the case, it's pretty depressing for us consumers.
 
Combination of Brexit and Nvidia tax due to AMD not having anything out to compete with it and Nvidia fanboys paying through the teeth for their precious Nvidia hardware:)
 
Spend £100+ more, 1070, or get the same performance again for the same money, 1060.

Depressing isn't it?

Its just jacking up the cost of GPU's for profit.
 
1070 seems to target a sweet spot for 1440p high setting gamers.

if you can drop £400-700 on a 1440p screen you likely have the income to afford a graphics card to suit. Thats the way i see it anyway.

Im the exception to the rule, i own a 1070 and still game at 1080p and have 0 monies. :D
 
1070 seems to target a sweet spot for 1440p high setting gamers.

if you can drop £400-700 on a 1440p screen you likely have the income to afford a graphics card to suit. Thats the way i see it anyway.

Im the exception to the rule, i own a 1070 and still game at 1080p and have 0 monies. :D

I have the money to buy a 1070, I'm just against paying £100 more than the previous generation "just because".

It's why I bought a 970 even though I could afford a 980. Value matters.
 
1070 seems to target a sweet spot for 1440p high setting gamers.

if you can drop £400-700 on a 1440p screen you likely have the income to afford a graphics card to suit. Thats the way i see it anyway.

Im the exception to the rule, i own a 1070 and still game at 1080p and have 0 monies. :D

My half decent 1440p IPS monitor only cost me £210 its a Acer H257HU, I'm with OP I'd be all over a 1070 if it were sub £300
 
1070 seems to target a sweet spot for 1440p high setting gamers.

if you can drop £400-700 on a 1440p screen you likely have the income to afford a graphics card to suit. Thats the way i see it anyway.

Im the exception to the rule, i own a 1070 and still game at 1080p and have 0 monies. :D

Say the person saved up like two years for the 1440p display? And has already had it for two years?

Lol
Just because someone spends cash on a monitor doesn't mean he/she got the money to just buy over priced GPUs.
 
Looking at a few benchmarks, it appears that the GTX1070 is approaching twice as fast as a GTX970, but it isn't twice the price. It also is more energy efficient.

The GTX1070 effectively replaces the GTX980ti (which would have been the upgrade option for GTX970 owners, before Pascal was launched). That would have meant spending around £500+ (nearly double) the cost of a GTX970 at launch.

OK, GTX1070s are not a total bargain, but some people would have you think they're stupidly expensive for what they are, when in fact they are cheaper than the product they replace despite Brexit etc.
 
What happened is nVidia decided to extend the range of cards upwards rather than provide direct replacements that offermore performance and better VFM.

2nd hand value is of the 970 is through the floor thanks to the 1060 and and we have nothing else to buy unless we spend 100 quid more than we did on our 970s 2 years ago.

There's faster stuff available but it doesn't feel like this sector of the market has progressed much at all.
 
Looking at a few benchmarks, it appears that the GTX1070 is approaching twice as fast as a GTX970, but it isn't twice the price. It also is more energy efficient.

The GTX1070 effectively replaces the GTX980ti (which would have been the upgrade option for GTX970 owners, before Pascal was launched). That would have meant spending around £500+ (nearly double) the cost of a GTX970 at launch.

OK, GTX1070s are not a total bargain, but some people would have you think they're stupidly expensive for what they are, when in fact they are cheaper than the product they replace despite Brexit etc.

lol, show me a game where the 1070 is twice as fast as a 970, it isn't, no where near and 970's overclock by 30% daily, 1070 are already running 1800Mhz+ out of the box in benchmarks to get the no where near 2x 970 performance.
 
It's nothing to do with Brexit. The price is higher than the 970 was everywhere. It has crept up a little since Brexit which is Overclockers covering themselves over the uncertainty of the pound.

The reason for the higher price is AMD being in the distance and probably a little due to nVidia trying to recover some R&D costs from the new manufacturing process.
 
Looking at a few benchmarks, it appears that the GTX1070 is approaching twice as fast as a GTX970, but it isn't twice the price. It also is more energy efficient.

The GTX1070 effectively replaces the GTX980ti (which would have been the upgrade option for GTX970 owners, before Pascal was launched). That would have meant spending around £500+ (nearly double) the cost of a GTX970 at launch.

I appreciate the performance is a big leap, but its a next generation card - that should always be the case!

For me, if the pricing for the series isn't going to remain fairly consistent (770, 970, 1070, etc) then why even name them that way?

It implies consistency but there isn't any.
 
Why would it be depressing? You can get 980 ti's now for £370 new, when just a few months ago it would cost you £500, and that's AFTER pound fell so much (whether that impacts 980 ti prices varies). Never mind that you can find second hand 980 ti's for £250 still in warranty!

It's never been better for value-conscious consumers!
 
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