"kona786
Quote:
Originally Posted by Father Ted View Post
Possibly not, but if you want Google Assistant and all the benefits it brings you'll need to buy their phone.
'No one' wants Google assistant that badly."
I mentioned earlier that I thought Pixel was aimed squarely at the iPhone and high end Samsung crowd, and while I still believe this to be true, I am increasingly thinking that there is much more to Google's move with Pixel than merely competing with the iPhone. For one, it is an acknowledgment that the way Apple works with Foxconn (ODM) is necessary to achieve their aim---thriving in a post-hardware world where the software matters much more than the hardware and where voice activation, AI and machine learning is what will be necessary to succeed. Assistant is a really clever idea and really difficult to create and implement. Not only does it require brilliant software engineers, it requires service partners buying in.
As I mentioned, I bought the new Pixel XL and will likely be a buyer of Daydream VR and Home. I already have the second gen Chromecast for my tv. I do not want to sound like an apologist for Google in my comments at all (I do not work for them nor ever have), just trying to understand what their thinking was in bringing out this line of products (and for the Pixel, at the price that many here have complained about!) and what we can expect in future. I have been generally pleased with their products as I have been a Nexus buyer for years and I am on my third Chromebook. I know that sometimes Nexus products represented a compromise where I was willing to accept something less than ideal--Nexus cameras in the past comes to mind---but the good outweighed the bad and the price often helped. So why dump Nexus and move to Pixel?
I remember reading once that Google likes to "skate where the puck will be" rather than "where it is now". Google is surely thinking not only about the Pixel/Chromecast/Home/Assistant for the here and now but what the world of smartphones, Internet of Things, Smart Home, shared mobility (self driving car) will be in the next few years. But in looking at where they are now, they have created the world's leading mobile operating system in terms of market share with Android, support it and are attempting to extend it (and possibly merge it with Chrome in future). But it has challenges: fragmentation, slow updates for many users, monopoly concerns (EU), different objectives of some Android partners (Chinese rules, Samsung disenchantment, etc). In 2012 they saw what was coming and they tried to create an end to end presence to better control and produce their own Android phone, while keeping an arms length relationship with other Android partners, by buying Motorola. But that venture failed and they sold Motorola Mobility to Lenovo. Now they are trying to accomplish the same goal of keeping their partners but achieving better control of design and production through the ODM model with HTC, using a similar method to how Apple works with Foxconn. The Android team will treat the Pixel team in the same way that they treat LG, Samsung, etc.
But Google also sees that to promote its vision (eg, of AI through Assistant and Allo), it needs a device where these features are placed front and centre to a meaningful number of users. Android is being defined at the high end today mainly by Samsung. Samsung is a long time partner but increasingly is showing signs of diverging. They have developed Tizen. They have built up their software capabilities. They put their own software front and centre and often marginalise Google software. If given the chance, they could put Assistant or Allo in less desirable places on their screens or implement them in less desirable ways. As for ideas like Daydream VR, Samsung has its own alternative. Google cannot bet the future of the Company on a third party or a group of third parties being in control.
Moreover, the smartphone market in developed countries is largely a commodity business which is saturated and where differentiation is getting harder to achieve. The one bright spot is the high end market in which Apple and Samsung operate. Enter Pixel. Drive the vision and cut out the middle man.
The key question that remains: can Google make Pixel a mainstream product in a way that Nexus never was, nor strived to be? Making it high end and priced accordingly will clearly turn off some of the crowd as we have seen in this Community. I just do not seeing Google turning away from this approach any time soon as I believe they think it to be their "destiny" (sorry, Star Wars fans).