I love the comments that rent will rise. Even if they rise exactly by the fees lost, the tenant is no worse off. In fact they are better off because of lower upfront costs. All tenants I've known would prefer to have any fees added onto rent making it easy to compare prices.
Secondly this will finally force landlords to find estate agents who don't charge very high fees.
Previously an estate agent enticed landlords with very low fees only to charge tenants (who have little choice as they can't change estate agents) very high fees.
Now landlords will actually shop around reducing profits for estate agents. Note that when this was originally announced, the share prices of estate agents tanked. That doesn't happen if profits remain the same. Tenancy fees (landlords + tenants combined) will fall.
http://www.cityam.com/254216/foxtons-share-price-plummets-chancellor-ditches-letting