Yet you have Powercolor cards at £629... So still willing to make silly margin when it suits you.
15% margin on a in short supply product, please tell me how 15% is silly when our operational cost are 4%, were not a charity, we are a business. Also Powercolor cost us more than Sapphire, because I guess TUL (parent group of Powercolor) actually want to make some money too.
IN the grand scheme of things this is not silly margin, if I was over 25% then I would be OK thats healthy, could make less, if it was over 30% then in component sales, yep silly margin and thats about as high as it gets. Anyone can see our accounts online, were not making 50%, not 25%, not even 20%, there is no silly margin here. If you want silly margin, well sex toys are a good avenue, we looked at some King Dongs, several 100%, but we thought it did not really fit our profile.