No thats not incompetence, its clever feigned ignorance, the fact they knew exactly how to gimp AMD to achieve that level of results shows these guys have half a clue how to setup a machine, a lot of what they did was utter nonsense, they knew full well Ryzen (Not threadripper) doesnt like 4 dimm slots populated and will run lower mhz ram to be stable, if they had used 3200mhz c14 ram the results would be a lot better, same with the game mode, they can say "well AMD name it game mode, so its for gaming" and thats a get out of jail for them etc... same with the cooler, well the Ryzen cooler would cost $40 so we can use an aftermarket cooler on the Intel rig as it doesnt come with one etc etc...
That is not incompetence, that is a cleverly thought out and planned hatchet job on your rival.