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AMD Pledges to Take On NVIDIA’s High-End Turing With 7nm Radeon GPUs in 2019

Caporegime
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With 7nm At Hand, AMD is Getting Ready to Tango With NVIDIA’s Turing
At least that’s what CEO Dr. Lisa Su wants us to believe. Take a listen to what she had to say last week when asked about how the company plans to compete with NVIDIA’s new ray tracing focused Turing graphics architecture.

AMD CEO Lisa Su – Nov 27, 2018 – 22nd Annual Credit Suisse Technology, Media & Telecom Conference
“We believe, we will be very competitive overall and that includes the high-end of the GPU market. Obviously there are new products out there from our competition. We will have our set of new products as well and we will be right there in the mix”

“As it relates to ray tracing in particular I think it’s an important technology, but as with all important technologies it takes time to really have the ecosystem adopt [it]. And we’re working very closely with the ecosystem on both hardware and software solutions and expect that ray tracing will be an important element especially as it gets more into the mainstream, frankly, of the market.”

https://wccftech.com/amd-pledges-to-take-on-nvidias-high-end-turing-with-7nm-radeon-gpus-in-2019/

:p
 
The market really, dearly, clearly needs a competitor to Nvidia.

The price they're charging now is beyond belief.

Come on AMD, the world needs you to rescue us from the evil empire!
 
If AMD do bring something competitive to market, I wonder how many people will stay with nVidia purely because they've got a £700+ Gsync screen?
 
Heard it all before :( I have the highest of hopes, but until we see proof I'll just keep petting my Vega 64 telling him "it's alright rocky, you go when you feel like it" haha
 
To me it sounds like they are not jumping on ray tracing but waiting for it to become more mainstream.

If they can just concentrate on a pure raster card, which matches Nvidia’s performance (without the the RTX bloat) and sell it for half the price, they could have a winner.
 
Just do a 7nm vega, kick the clocks up and kick it out the door ffs, probably get between 1080ti and 2080 performance at least.
 
Just in tiem for NVidia to have their 7nm GPUS released. OS AMD admitting they will still be 1 generation behind, not a good sign IMO.
 
I am a AMD fan but i think if AMD do release a GPU that is good it will be mega moniez, cus why not, that's what GPU'S are now
 
I don't see what's so great bout AMD matching Turing atm. They will price themselves same or slightly lower than equivalent RTX cards, Ergo damn expensive. I can't see them returning us to reasonable high end gpu pricing but they kinda have with the cpu market and Ryzen. Let's wait and see.
 
I don't see what's so great bout AMD matching Turing atm. They will price themselves same or slightly lower than equivalent RTX cards, Ergo damn expensive. I can't see them returning us to reasonable high end gpu pricing but they kinda have with the cpu market and Ryzen. Let's wait and see.

Not that I'm trying to paint AMD as some kind of well-mannered, conscientious entity, but they could have easily pitched Ryzen much closer to Intel's price points, but haven't. So there's obviously some thought going on about offering similar performance for a good chunk less money to drive profit through volume, rather than markup. Why then would that mindset not apply to the Navi product line?
 
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