Latest Gillette ad suggests their customers are broken, toxic and need "fixing" through feminism

Diddums said:
Cretin. I can only hope that the millions of threats to stop using Gillette all over the internet don't follow through as it will cost thousands of people their jobs. People like this need to be put down for the sake of humanity.
Click to expand...

I suspect most of the factories that pump out plastic razors and blades don't do it exclusively for one company but for a range. That's the common case with lots of food, packaging and other industries. If a customer moves from Gillette to Wilkinson, the factory wont care if they replace 40,000 dyed blue razors with 40,000 dyed green razors. Only Gillette will care.
 
Steampunk said:
Just marketing jumping on the bandwagon and hijacking abuse awareness for financial gain. They could have made that ad without all that anti-male sentiment, just about making people in general better people for the benefit of all of us.

Given that 40-50 percent of abusers in relationships are women (depending on which studies you read), I wonder how that ad would have gone down if the genders had been reversed? It probably wouldn't have even reached the discussion stage.
Click to expand...

Nicely worded. However are 40-50 of sexual assaults carried out by women?
 
Need to watch the advert. From sounds of it it isn't a bad message?

Not that I buy or would buy from Gillette anyway
 
It's an ad full of misandry that tells males to stop being sexist.

Housey said:
You are all talking about it.

Job done.
Click to expand...

Talking about how people are going to go out of their way to boycott their products? I'm pretty sure that's the one case where publicity is bad, because your brand becomes tarnished ie "Gillette? that's the company that hates men and says we're all rapists and misogynists".
 
FFS the message of the boys fighting isn't that they shouldn't be fighting, it's the phrase "boys will be boys" that is seen as problematic.
 
Glanza said:
Does anyone buy Gilette stuff these days anyway without getting it as the odd Xmas gift?
Click to expand...
I do, or did. generally appreciate their products but il look a bit closer at alternatives going forward.
Less of an F you Gilette, just I dont really agree with this type of marketing at all. It stinks when companies do this.
 
Steampunk said:
I won't. I'm not loyal to any particular brand, so it will be easy to pick something other than Gillette of the shelf.
Click to expand...
You are one person.

Personally I am tired of the fickle. The constantly aghast. The constantly angry. The vociferous indignant, the internet breeds them but hardly ever actually act on their anger.

They moan moan moan and carry on. It's frankly tiresome.

Yea it's a rubbish advert with a message that is generalist, misguided and misplaced. Good intentioned perhaps, but misses the mark but some perspective is needed. Tomorrow you will read something else on your chip paper because the last thing you read was irrelevant really.
 
Housey said:
You are one person.
Click to expand...

For every person who bothers to speak, there's usually fifty more who feel the same way but haven't. For you to invoke the "you're one person" thing against someone on one forum, on one topic, on one day - especially when there are plenty of other people in this very thread agreeing with them - is terrible reasoning on your part.

Housey said:
Yea it's a rubbish advert with a message that is generalist, misguided and misplaced. Good intentioned perhaps, but misses the mark but some perspective is needed. Tomorrow you will read something else on your chip paper because the last thing you read was irrelevant really.
Click to expand...

Perhaps they will. But there's also a chance that for the rest of their life, every time they're in a supermarket and they see Gillette and some other equally good brand next to it, they pick the non-Gillette one.​
 
h4rm0ny said:
For every person who bothers to speak, there's usually fifty more who feel the same way but haven't. For you to invoke the "you're one person" thing against someone on one forum, on one topic, on one day - especially when there are plenty of other people in this very thread agreeing with them - is terrible reasoning on your part.
Click to expand...

For you to take my point as simplistic as that is the more so.
 
h4rm0ny said:
Perhaps they will. But there's also a chance that for the rest of their life, every time they're in a supermarket and they see Gillette and some other equally good brand next to it, they pick the non-Gillette one.​
Click to expand...
And good on them. I have no issues with principals. My point is most people don't evidence them, they just talk about them.
 
You must log in or register to reply here.
Back
Top Bottom