-
Competitor rules
Please remember that any mention of competitors, hinting at competitors or offering to provide details of competitors will result in an account suspension. The full rules can be found under the 'Terms and Rules' link in the bottom right corner of your screen. Just don't mention competitors in any way, shape or form and you'll be OK.
Will the Price of the 2080ti Fall?
- Thread starter Squink
- Start date
Of course the price will fall... when the 3080Ti is announced. 
Competition is all that will see prices drop at this point... and there isn't going to be any of that soon. I think 2020 should prove an interesting year. Next gen consoles are genuinely going to give PC's a run for their money then, with 4K @ 60FPS+ all but assured (and VRR TV's poised to take advantage of that), so when you're looking at what it costs to achieve that on a PC (game dependent of course, but for AAA titles that means a 2080 bare minumum, ideally 2080Ti), it will give many people pause for thought when the cost of an entire console is less than the price of a single GPU, and yet offers similar performance. Some people would argue that this is the case now (I've seen many PC gamers jump ship), but current gen consoles really do lag behind even what a relatively cheap PC can manage today... this will NOT be the case with next gen.
At the same time, I do wonder if what we're seeing now is a perfect storm created off the back of the crypto mining fiasco, lack of competition at the top end and Nvidia letting greed rule their decision making. GPU prices simply CANNOT continue to rise at this rate. The backlash against RTX has hit them where it hurts... financially... and if they continue to jack up prices, it will go from bad to worse for them. You can't continue to alienate your consumer base if you want to remain a healthy profitable business. If AMD can get their act together, and Intel produce something worth getting excited about... on top of the aformentioned next-gen consoles... then personally, I think the future is looking brighter... but until then, yeah, it sucks.
Competition is all that will see prices drop at this point... and there isn't going to be any of that soon. I think 2020 should prove an interesting year. Next gen consoles are genuinely going to give PC's a run for their money then, with 4K @ 60FPS+ all but assured (and VRR TV's poised to take advantage of that), so when you're looking at what it costs to achieve that on a PC (game dependent of course, but for AAA titles that means a 2080 bare minumum, ideally 2080Ti), it will give many people pause for thought when the cost of an entire console is less than the price of a single GPU, and yet offers similar performance. Some people would argue that this is the case now (I've seen many PC gamers jump ship), but current gen consoles really do lag behind even what a relatively cheap PC can manage today... this will NOT be the case with next gen.
At the same time, I do wonder if what we're seeing now is a perfect storm created off the back of the crypto mining fiasco, lack of competition at the top end and Nvidia letting greed rule their decision making. GPU prices simply CANNOT continue to rise at this rate. The backlash against RTX has hit them where it hurts... financially... and if they continue to jack up prices, it will go from bad to worse for them. You can't continue to alienate your consumer base if you want to remain a healthy profitable business. If AMD can get their act together, and Intel produce something worth getting excited about... on top of the aformentioned next-gen consoles... then personally, I think the future is looking brighter... but until then, yeah, it sucks.
Soldato
- Joined
- 19 Oct 2008
- Posts
- 6,064
Over previous generations a lot have waited for and expected the Ti at a reasonable cost. I believe many have skipped the 20 series so far as they want the Ti but it's too much £££. That's a reason I think NV will drop it some time to scoop up more £££££££ from the "Ti" usual buyers. Or they might just accept less sales this gen and hope scoop up more sales next gen. Combined with a Ti shortage I'm fairly confidence they'll drop the price later but as mentioned previously, by that time people then should decide whether to wait for the much better 30 series.
Last edited:
If you think their 7nm is going to be cheaper than this gen I feel you're in for a bit of a shock TBH. Bet the 3xxxti starts a £1500
This kind of business model just isn't sustainable. It should be clear to Nvidia by now that the number of consumers willing to stump up 4-figures for a GPU is not as high as they thought. They've had a taste of defeat with the share price nose dive, and while that was obviously mostly due to the crypto fiasco, they've readily admitted take up on 20xx hasn't been at the level they'd hoped.
They are beyond stupid if they don't take the temperature here and price future GPUs according to what consumers are actually willing to pay, because it's evident beyond a certain point that they simply won't (not in sufficient enough numbers anyway). Performance also doesn't even come in to it really... people only have so much disposable income at the end of the day. A GPU that could max out 4K @ 144Hz without the fans even coming on would be desired by every gamer on the planet... but if it was £5000 the vast majority wouldn't buy it.
That's an over-simplistic view, presumably on the assumption that everyone with a mortgage could have instead paid the money into the mortgage to avoid £600 in interest (?). There are far too many variables to make such a statement - what if they only have a short period left on their mortgage? What if their interest rate is very low? What if their outstanding balance is less than £1500? What if they cannot make any additional overpayments without incurring penalties?
There's other factors like running costs too of course, what if the £1500 GPU uses less power than their previous GPU? What if it was replacing another GPU that they could sell to reduce total outlay?
Whilst I agree with your post this is Nvidia we are taking about
Yes but there comes a point where common business sense kicks in... they have shareholders after all, and the recent hit they took will obviously not have gone unnoticed. With next-gen consoles coming in 2020, inevitable top end competition at some point from AMD and Intel, things cannot continue in this vein forever. More to the point though, as mentioned, PC enthusiasts simply will not (and cannot) afford to spend ever increasing and vast sums of money on a GPU, no matter how amazing the performance is. A generation on generation cost increase in double digit percentage figures is 100% unsustainable and an utterly flawed business model.
I avoided replying to that particular comment on the basis that you could then start talking about buying a 50p supermarket loaf of bread instead of a £1 Warburtons in order to save 70p on your mortgage each time. Or buying cheap bog roll that your finger goes through when you wipe your bum, because that's 17p off a mortgage over the 25 year term. Within the bounds of sensible financial constraint, there should generally be some room for spending on hobbies, such as graphics cards. This thread is more about whether or not the top end of the GPU market has got carried away and if nVidia has set its pricing too high.
I think it can be. The prices are way more than I would pay for the level of performance, but that doesn't mean the pricing is necessarily too high. If they are selling their stock then it is hard to argue that it is too high, especially if production costs/yields are high (increasing sales volume may not necessarily translate to increased profits if outweighed by the drop in marginal profit).
I don't think that could be sanely disputed surely lol!?
I'm definitely not disputing it. Again, it's a bit like the phone market, where one player (Apple) has pushed the prices up rapidly to try and make £1000+ the new norm and they've brought the other big players with them. Luckily, the phone market has plenty of companies willing to make cheap phones with decent specs. Apple keep their prices high, but you can buy something 95% as good as a Samsung S10 or an iPhone XS for half the price. In the GPU market it's not the same. You can buy a carefully-pitched product that knows its place in the performance hierarchy, but you can't really get a bargain.
I fail to see an argument for Turing NOT being priced too high. There is no evidence the production cost justifies it. Nvidia's gaming revenue is down 45% and RTX sales have definitely fallen short of expectations. Consumers aren't convinced, and it's fairly self evident that this is down to price and the performance level obtained. A 2080 is on par with a 2-year old card, and while the 2080Ti is a beast at 4K it's appalling value and RTX features are hardly being utilised across the entire range. Of course they will sell, but they're clearly not selling enough.
Except Apple has competition while NVIDIA doesn't.
The only place nvidia has no competition is in the derp pricing category segment, every other tier amd has a competing card that may be a bit slower, a bit faster or on par with the nvidia offering.
The thing there though is that no one NEEDS a £1000 mobile phone... as you say, there is really nothing that one a fraction of the price cannot do equally as well (and people are slowly coming to realise this). It's mass consumerism and "must have the new shiny shiny" that is the primary drive behind the mobile phone market. There is of course an element of this with GPUs, but at least the 2080Ti does deliver performance at 4K that no other card can... it's just outrageously priced and terrible value. But the lack of competition is what has created this situation.
AMD has shown that it's content to match equivalent products with an equivalent price. That's not competition, that's two companies putting their products out there and hoping that their marketing strategies will be enough to make customers buy their graphics cards. Real competition would be if the Radeon 7 was £450, since that might well push nVidia into action.
It's still competition in terms of performance giving you options between one vendor or the other. As for the vii at £450, not a chance of that happening.