I'm not arguing against it.
People who buy the products at the poor pricing are to blame.
But at the same time people are buying and will continue to buy. They're not mutually exclusive statements.
And some people are giving AMD a free pass with their comments.
There are always a few people on both sides who give their respective favourite companies a free pass no matter what they do.
But, where it matters, in actual sales, it's clear that people aren't buying AMD cards no matter how they price them and are buying Nvidia cards despite their high prices.
It's pretty obvious with Vega pricing and now Navi pricing (yet to be confirmed) that AMD are going to price their cards to make a profit and not just to gain market share.
When has AMD In multiple and quick succession had faster and cheaper cards?
There's examples of AMD having better cards at X or Y time. But they have never maintained it.
If AMD were winning mindshare then people would buy them. It's easier to sell an AMD user another AMD card than it is to sell them an Nvidia GPU.
When the 5870 came out it was top dog for ages and eventually Nvidia brought out their competitor which was a faster GPU. But who came out with the next GPU? Nvidia with the 580 and then the 6970 was slower. AMD took too long to progress.
Same happened with the 7970. The 7970 was the best of its generation but then it took AMD an age to compete with the new multiple GPU's Nvidia brought out that were faster than the 7970
Totally agree with this. But, the problem in the past few years is that AMD had no money. That's not an excuse, that's just facts. Without huge amounts of money been thrown at R&D you can't come up with new shiny cards. Bulldozer left them in a massive hole and that they are just starting to climb out of. Hopefully with the money they are making in the CPU side they will make more of an impact on the GPU side.
Like you said, AMD need to come out with good cards to get market share and mind share. But, not just one generation of good cards. They need to show consistency. They have sorted the driver side out, now they need to sort the hardware out.