Reviews out later today? I expect it's going to be a story of: Brilliant performance, but user experience tempered by high power and heat. Prices look reasonable, but only against the unreasonably high 2000 series. Nvidia power efficiency improvements aren't enough, anyone can get high performance for high power, progress needs to come from more efficient architecture and silicon, not better coolers!
AMD have a great chance here, not to match the 3090 (which is irrelevantly expensive for almost everyone), but to be competitive with the 3080 at something like 220-250W and slightly cheaper.