I have to disagree on that. They are still taking pre-orders, if say the first hundred or so orders for a card were at £650, but they only had 50 at that price, they will be losing £70 on those cards that they should have sold at £720 - they have never stopped taking pre-orders, if those people cancel, they will not be short of people to take those positions up at the full price (they are chomping at the bit) - they (OCUK) will assume that because of the delays, people will cancel - but I am sure they'd rather the guys who managed to get in at £650 cancel first....
They've already said that they only had a very small number at the original cost - well I was at 93 (at least) for one card - imagine that spread across all of the cards that were at a cheaper price because they couldn't get access to change it.
That's my take on it.