From time to time I find myself window shopping for cars (which every few years results in a purchase) and I typically look for what I perceive to be 'value'. Obviously this will mean considering some marques that are, shall we say, 'less than premium'.
What I have found, is that there are some budget cars out there with quite a compelling proposition from the perspective of size, features (toys list putting similarly sized cars from other brands costing 50% more to shame), warranty etc, but with a poor range of engines. By which I mean the best engines available are a bit underpowered for the size of car (>10s 0-60).
Are they missing a trick here by not catering to people that like the idea of owning their cars, if only they could have something with 'OK' performance (8-10s to 60)? I get that part of the reason they are cheap is because they don't have good engines, but adding say a 160bhp unit on top of their 120bhp offerings and charging an extra couple of grand would be quite appealing, as it would still significantly undercut the more established competition.
I appreciate it's not as simple as just applying an aggressive map to the existing engine range (due to warranty risks) and that actually producing or sourcing better engines will cost money, but I fear they are losing out on potential custom by not catering for the segment of their budget market that wants the option to accelerate up a hill when loaded.
What I have found, is that there are some budget cars out there with quite a compelling proposition from the perspective of size, features (toys list putting similarly sized cars from other brands costing 50% more to shame), warranty etc, but with a poor range of engines. By which I mean the best engines available are a bit underpowered for the size of car (>10s 0-60).
Are they missing a trick here by not catering to people that like the idea of owning their cars, if only they could have something with 'OK' performance (8-10s to 60)? I get that part of the reason they are cheap is because they don't have good engines, but adding say a 160bhp unit on top of their 120bhp offerings and charging an extra couple of grand would be quite appealing, as it would still significantly undercut the more established competition.
I appreciate it's not as simple as just applying an aggressive map to the existing engine range (due to warranty risks) and that actually producing or sourcing better engines will cost money, but I fear they are losing out on potential custom by not catering for the segment of their budget market that wants the option to accelerate up a hill when loaded.