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What would you regard to be fair current gen prices?

Inflation hasn't gone up 100% in less than a decade lol

The 4090 is hard to price though simply because it's miles ahead of everything else

4080 definitely should be around £600-£700

2nd tier card in 2013 was $700 and the top tier was $1K.

Yet people on this thread think an '80 card should be £700 forever regardless of $/£ cave ins and inflation.
 
I think even in 2023, a graphics card - even top end - should not cost more than an entire current gen console's launch price.
 
2nd tier card in 2013 was $700 and the top tier was $1K.

Yet people on this thread think an '80 card should be £700 forever regardless of $/£ cave ins and inflation.
The original Titan was an actual workstation card with ungimped double precision capabilities, unlike the fake Titans that followed, which were just overpriced gaming cards aimed at milking people and finally rebadged as the x90 series. Comparing it to them is an insult.

You also neglected to mention (can't think why) that the second tier 980 Ti in 2015 launched at $649, and the second tier 1080 Ti in 2017 launched at $699. We won't even bring up the fact that those cards were much closer to the top tier cards of their generations than the 4080 is to the 4090 (oops, I just did, my bad). So... has there been 72% inflation since 2017? No editorialising please, since it's a question with a yes or no answer.
 
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2nd tier card in 2013 was $700 and the top tier was $1K.

Yet people on this thread think an '80 card should be £700 forever regardless of $/£ cave ins and inflation.
The 4080 is only second tier because Nvidia have chosen not to release the top tier 4090ti/titan yet in which case the 4090 becomes 2nd tier and then there will likely be a 4080ti on a cut down AD102 and maybe even a 4080 super using the full 103 so the 4080 could end up as 5th tier.

Also the gaming performance difference in 2013 between a 780ti and GTX titan was negligible yet if Nvidia releases a modern ADA titan/90ti equivalent using the full die it will end up 60% faster than a 4080 which back in 2013 would have put the 4080 in between a GTX760 and GTX770 in relative performance.
 
I don't really care about the 4090 price, I'd pay it if I needed it, as the best card out there I'd expect it to be expensive. Below that things get ugly - the 4080 is barely ahead of where the 4070 should be and while I can accept a (real) 4070 being more expensive than 3070 prices I'd expect that to be like £100 more at most so putting the 4080 a little ahead of a £570-700 price point.

I wouldn't even touch anything below that you are basically paying vastly inflated prices for performance which has either barely moved on or in some cases gone backwards over the 3000 series.
 
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For me fair would be taken from when I bought my first not in a build gpu - gtx 970 for about £300.

So for me I would say about 2-4% increase each year but maybe a 5-10% increase in the last 2 years. This is similar to my a little bit less than inflation matching payrise every year.

I'd also have to make it be for the same level gpu, the 3070 and 4070 have not been xx70 series cards at all. They seem more xx60 series than 70.
 
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2nd tier card in 2013 was $700 and the top tier was $1K.

Yet people on this thread think an '80 card should be £700 forever regardless of $/£ cave ins and inflation.
Problem with that is the 80 series cards are definitly cut down from what they have been in the past. More like 70 series cards. So they have easily doubled in price in the last 10 years.
 
From which we can conclude that AMD and NVIDIA are not just out, they are way out.

This is what I find annoying about these YouTube videos claiming prices slashed. Er, guys, you are as out of touch as NVIDIA and Mini-Me-AMD. People aren't interested in 5%, they want 40%.
 
It's concerning the prices are holding so high months after release. I'm starting to think we'll have to wait for the mid gen refresh cards, which will take the silly prices and might drop the current cards down.
 
Problem with that is the 80 series cards are definitly cut down from what they have been in the past. More like 70 series cards. So they have easily doubled in price in the last 10 years.

Is it that 80s are cut down, or that the top expanded? 4080 is 50% faster than the 3080 which people considered fast - whilst reigning in the power problem the 3080 had. Yet somehow it shouldn't cost even a little bit more. [yes I think £1200 was absurd]

Aretak said:
You also neglected to mention (can't think why) that the second tier 980 Ti in 2015 launched at $649, and the second tier 1080 Ti in 2017 launched at $699.
The other problems with the cut down arguments is that these full fat cards often came out much later than the initial release. The 980ti was obsolete within a year. The 1080ti suffered less from this, it was about an 18 month gap. The cut down arguments this gen don't really take into account that you are cutting from a much higher quality meat than the 10 and 30 series, which were on very old nodes for their time.

I had best make it clear again that £1200 is a pathetic price, I'm just amazed that £700 is the expectation for a best ever gen on gen power/performance increase on an 80 named card within current market conditions and low AMD competition.
 
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Problem with that is the 80 series cards are definitly cut down from what they have been in the past. More like 70 series cards. So they have easily doubled in price in the last 10 years.

I think the uplift from 3080 to 4080 is decent ?? with better power efficiency dont think anyone would be on about cut down if they stayed close to last gen pricing , £700-£750
 
It doesn't really matter what we all would like them to be as I don't think we will ever see truly affordable prices again. Back when the GTX 780 was around I picked up a top end factory overclocked card for £389. My next upgrade saw me drop to a 70 series card which was a Inno3d GTX 1070 X3 factory overclocked card for £415. My next upgrade was to my current RTX 3070 but during the card shortages and Gibbo put on a forume "special offer" at a whopping £600. Never again will I ever pay anywhere near that much and my usual maximum of £400 will only possibly get me a poxy 4060Ti which is massively overpriced for that level of card (I have a monitor with a Gync module so am tied to Nvidia). Just as bad is the current ridiculous cost of motherboards. If this keeps up PC gaming is as good as dead because a plug and play console is massively cheaper and easier to set up.
 
Margin of profit 5-15% for low-mid range and around 20-30% for high-ultra high end.
Get real, if any manufacturing business ran on these sorts of margins they'd been gone in under a year! It might be what you'd like, but it's a million miles from reality.

Yes, prices are high, and I would go so far as saying that they (AMD & nVidia) are pricing them such because they believe that people will willingly pay these prices, however it's not only the cost of producing the cards that has to be considered. Both of these companies have huge R&D costs which need to be covered, and the only way they are covered is through margins made on selling physical goods. Sure, they likely have their cash invested in what they hope will be good yield returns as well, but I expect much of it is tied up in technology development.

I think "fair" prices are somewhere around 10-15% below what they are currently selling for. This would place a mid-range card (e.g. RTX4070) somewhere around the £500-550 mark. Considering that it's distant siblings (the RTX2070 for example) were retailing around £450-500 a few years ago this is a not-unrealistic current price given present levels of inflation.

There are some outliers: the RTX4080 is terrible value for example. Equally though, the RTX4090 is actually quite good value for the performance on offer even if it is expensive, not to mention that there is no competition for it from AMD right now.
 
There are some outliers: the RTX4080 is terrible value for example. Equally though, the RTX4090 is actually quite good value for the performance on offer even if it is expensive, not to mention that there is no competition for it from AMD right now.

Only seems good value because of lack of competition and also the fact tiers below barely moved the needle in improving price for performance.
 
fair? that's a Subjective question, you would get lots of different answers, nvidia n amd set their prices, so they must be fair right :rolleyes:
 
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