I think AMD understand this a great opportunity to claw back some market share, but sadly I think most of AMD is too busy shipping MI300's and EPYC CPUs to datacenters to fully care about gaming GPUs.Agree it's great value at msrp, but once you get over £700 I think it starts to become a more equal proposition to nvidia.
Amd and retailers need to sort out how to get gpus in the hands of gamers and not scalpers, this has been going on for years now. Ridiculous