OcUK GUIDE TO ORDERING YOUR AMD 9070 GRAPHICS CARD TODAY AT 14:00

[stuartharrison]

Doubt it, the cards stopped production a long time ago and haven't been listed as in stock on their site since last year at one point. Last time I looked was around November and a few months before that and they were consistently out of stock.

AMD stopped production for a January launch. Nvidia had stopped production by November . Hence the period of card shortages

 

[henson0115]

i love how people keeps going on about msrp like its some kind of legal thing to hold a company to pricing. both companies are that companies and they exist to make money, msrp isnt going to exist whilst demand is high... rules of supply and demand people, no amount of moaning on a forum about msrp is going to change that fact

 

[Tetras]

msrp isnt going to exist whilst demand is high... rules of supply and demand people, no amount of moaning on a forum about msrp is going to change that fact

They're not disconnected topics though, that's the issue. Reviewers often use the msrp to assess how positive to be and when there's hype, it leads to sales. Lack of supply isn't just due to demand, not in a monopolistic market.

 

[henson0115]

They're not disconnected topics though, that's the issue. Reviewers often use the msrp to assess how positive to be and when there's hype, it leads to sales. Lack of supply isn't just due to demand, not in a monopolistic market.

reviewers will do whatever it takes to get viewers and if viewers are banging on about Manufacturer's Suggested Retail Price on forums and comments on youtube etc, reviewers will twig onto that and make contents about it - again for MONEY. still doesn't change the fact that in reality there is no such thing as Manufacturer's Suggested Retail Price in a legal way of forcing sales at that price, as its a recommended or guide price and can change daily based on demand or that retailers are free to ignore it. which ever way you spin it there is no rules that say a company has to follow its own msrp and we did see msrp cards on here and elsewhere for a period of time, so msrp wasnt fake, however short it was... generally; will we see cards at that price again? - yes we will when the demand dries up to encourage new buyers... (same rules for products going on sale apply here).

although i do agree with you on your last point, supply can be held to drive up prices..

 

[psycho-cookie]

Look at 9800x3d, it has been at stable msrp for more than a month now (just considering OCUK price). Even when the supply dried up, it was about 50 bucks more than msrp (~10%). But they brought it back.
This time around, AMD and Nvidia can just put the blame on the board partners and say we are innocent. AMD couldn't pull this with the cpu where it was directly responsible and doing something like this would cost it all the favourability it gained over intel.

@henson0115 , and yes, while MSRP is not legally enforceable, would you like it if you went into a corner shop, saw a bottle of water with £1.09 MSRP label on it and yet, at checkout, you get charged £1.89 ?
While I fully understand the supply/demand argument, IMO it is about principle not legality.

 

[henson0115]

Look at 9800x3d, it has been at stable msrp for more than a month now (just considering OCUK price). Even when the supply dried up, it was about 50 bucks more than msrp (~10%). But they brought it back.
This time around, AMD and Nvidia can just put the blame on the board partners and say we are innocent. AMD couldn't pull this with the cpu where it was directly responsible and doing something like this would cost it all the favourability it gained over intel.

@henson0115 , and yes, while MSRP is not legally enforceable, would you like it if you went into a corner shop, saw a bottle of water with £1.09 MSRP label on it and yet, at checkout, you get charged £1.89 ?
While I fully understand the supply/demand argument, IMO it is about principle not legality.

your talking about principles and multi billion/trillion dollar companies. goodluck with that. also a side note the prices at store are mrsp and do go up and down, the labels change to reflect this.. in regards to gpu mrsp, ocuk advertised it at mrsp until it was finished and then changed the price to reflect and so it was 1for1 in line with how a corner shop would do it, i dont get your point? at no point did ocuk advertise mrsp and then you go to basket it went up 100quid etc so again point is moot. i think your again missing that mrsp IS AND ALWAYs WILL BE RECOMMENDED and again anyone can change it as and when they like...

its just a point of contention for some consumers on here that they cant wrap there head around, oh but mrsp was fake because no one could buy it, well thats wrong as theres many people on here that did. the better phrase would be mrsp cards no longer exist, which is factually true for now

 

[isvik]

@Gibbo , Do you have an ETA for the Hellhound Spectral White please?

 

[Buckster]

with stock as it is with AMD and Nvidia in the UK I wouldn't be surprised to see a 10-15% price correction on current prices

elevated prices are all well and good when there is more demand than supply but seems to be other way round atm

 

[V5ilver]

with stock as it is with AMD and Nvidia in the UK I wouldn't be surprised to see a 10-15% price correction on current prices

elevated prices are all well and good when there is more demand than supply but seems to be other way round atm

agree with this. eBay prices have dropped massively. scalpers left bag holding

 

[Hotwired]

They're not disconnected topics though, that's the issue. Reviewers often use the msrp to assess how positive to be and when there's hype, it leads to sales. Lack of supply isn't just due to demand, not in a monopolistic market.

How does this logic work. A reviewer says it's got a MSRP of 570 but you see it's 700 in the shop so the reality is you have to personally decide if its worth 700 or stay mad.

For the price and performance they are fitting in the gaps between Nvidia cards and that's why consumers are buying them. Never mind that idiot channel take which said AMD needs to be 30-40% cheaper at same performance vs NVIDIA.

Clearly they don't have to be 30-40% cheaper, they just have to be decent cards and in a price range that Nvidia doesn't cover and the consumers with that budget will fall into the buy AMD slot.

 

[Tetras]

How does this logic work. A reviewer says it's got a MSRP of 570 but you see it's 700 in the shop so the reality is you have to personally decide if its worth 700 or stay mad.

For the price and performance they are fitting in the gaps between Nvidia cards and that's why consumers are buying them.

The average buyer doesn't really understand if they're worth 570, 650 or 700, so the 'hype' on the reviews can carry a subsequently overpriced product a long way.

Usually AMD went in the opposite direction, with bad pricing on launch, which led to poor reviews that meant they struggled to sell them even when the price was cut later.

This is the same reason why nvidia won't allow the 5060 to be reviewed before launch. The reception on launch matters a lot.

 

[black1blade]

Will be buying a card in july and think my max budget is £600 so hopefully can snag an XT for below that otherwise I'll just go with a regular 9070. Decided not to go Nvidia since I ideally want 16gb of VRAM for some degree of future proofing.

 

[mmj_uk]

9070 XT is a great card it's just a shame that AMD have joined in with NVidia's price gouging rather than trying to bring some sanity back to the market, doesn't really bode well for future pricing when both companies are at it.

 

[ChosenName]

9070 XT is a great card it's just a shame that AMD have joined in with NVidia's price gouging rather than trying to bring some sanity back to the market, doesn't really bode well for future pricing when both companies are at it.

It is price gouging or do the prices reflect the cost of the silicon area of each GPU die? The point being that both companies have far more lucrative market segments for their limited wafer allocation than dGPUs.

 

[mmj_uk]

It is price gouging or do the prices reflect the cost of the silicon area of each GPU die? The point being that both companies have far more lucrative market segments for their limited wafer allocation than dGPUs.

AMD said they were going to target the sub-$500 market to increase their market share last September when they announced they were scrapping the high end because it was less lucrative. I think it's more realistic they saw NVidia's price v performance with the 5000 series and opportunistically raised their pricing.

 

[ChosenName]

AMD said they were going to target the sub-$500 market to increase their market share last September when they announced they were scrapping the high end because it was less lucrative. I think it's more realistic they saw NVidia's price v performance with the 5000 series and opportunistically raised their pricing.

With the 9070 / 9070 XT or some other card in the range?

Looking back, the only comment I can find regarding pricing was that AMD observed "that 85% of gamers buy cards below $700, and this is what the RDNA4 series will focus on" (from a VideoCardz article with slides from an AMD deck).

 

[henson0115]

considering the 9070xt is about the same or more performant that the 7900xtx how is it gouged, do you recall the prices of that card?, if anything the price has dropped since last gen by quite a bit and gives the same/similar performance.. would it be nice if it was even cheaper? yes but is that really gunna happen.. and they can still target the sub $500 with the lower class cards.. so its still likely doing what it said. i dont recall amd ever saying a 9070xt would be sub $500.

 

[ICDP]

With the 9070 / 9070 XT or some other card in the range?

Looking back, the only comment I can find regarding pricing was that AMD observed "that 85% of gamers buy cards below $700, and this is what the RDNA4 series will focus on" (from a VideoCardz article with slides from an AMD deck).

Yeah, they didn’t say $500, they said sub $700.

 

[gpuerrilla]

Yeah I recall it being that too. Interpretation on some of this distorts what was actually said or taken well out of context.

 

[nomadd]

Yeah, they didn’t say $500, they said sub $700.

I think what they actually said was: $700 ..excluding taxes, tariffs, fake rebates, retailer gouging, wholesaler gouging and OEM gouging.

They have been true to their words.