It’s a whole load of nonsense.
In a lot of cases, particularly products I may be interested in, there is a trend in slowly raising prices in the months ahead of these prime events, then reduce them to what they were ahead of said rises during the event. It’s a whole load of nonsense.
I've just ordered the Fire TV 4k Max stick for £40, old Firestick/Firebox thing has started to get a little slow