A moment of silence for the Crucial brand

[CaneyJ]

Sacrificed by Micron as they abandon the retail brand to service just data centre AI.

Just like NVidia, how easily a retail consumer is forgotten.

Used several RAM kits and SSDs as they were guaranteed to work.

https://investors.micron.com/news-releases/news-release-details/micron-announces-exit-crucial-consumer-business

 

[robj20]

I kind of hope the AI bubble bursts and consumers remember which companies forgot about them.

 

[Zefan]

RIP Crucial. Your V4 SSD was absolutely bloody awful.

 

[dave28]

We must be very small fry now, ditched us completely

 

[adidan]

Crucial has always been my go to RAM, it always just worked.

I still have my 64Gb Crucial M225 SSD and some Ballistic DDR2 kicking about somewhere.

 

[danmck]

Absolute disaster for the normal consumer regarding price and stock levels for 2026.

 

[Subliminal Aura]

Crucial Ballistix Tracers ...

Yeah boi !

 

[alex24]

Crucial used to have the best RAM compatibility checker, used to use that and order their stuff all the time at work (many years ago). Their RAM was always solid, our standard go-to for a long time.

 

[jonneymendoza]

Crucial is shutting down — because Micron wants to sell its RAM and SSDs to AI companies instead

Another blow to PC gaming.

www.theverge.com

 

[tamzzy]

Crucial Ballistix Tracers ...

Yeah boi !

that could've triggered a seizure

 

[Glanza]

Well this came as a surprise especially as they sempt to be going hard with gen 5 NVMe drives.

Hopefully they keep enough stock for RMA purposes, so far touch wood had no problems with my Crucial drives.

 

[B@Th*nG]

Jeez, wasn't expecting that. They'll be back once the AI bubble bursts

 

[kar]

Crucial ballistix always will have a special place in my heart. I suspect in the long run they will be back but the sheer wall of money in enterprise can't really blame them for chasing it.

 

[InkZ]

Had so much Crucial over the years.

 

[Gray2233]

Jeez, wasn't expecting that. They'll be back once the AI bubble bursts

If the AI bubble bursts we're very likely going to nose dive into the worst recession we've ever seen.

 

[Space Monkey]

I'm actually convinced this is now the end of days for personal PCs sadly, the writing is on the wall so to speak, I think we'll hear more news like this in the coming months

 

[robj20]

I'm just glad I was around for the peak in pc gaming, definitely feels like we're on a downward slope for a while now, regards pricing, competition, gen on gen improvements.

 

[alex24]

I'm actually convinced this is now the end of days for personal PCs sadly, the writing is on the wall so to speak, I think we'll hear more news like this in the coming months

Why?

 

[JollyJamma]

We must be very small fry now, ditched us completely

Yup. We are a tiny market compared to B2B sales.

Why sell a RAM kit to a retailer at 1X% margin when you can sell that same kit with a cheap green PCB and no heatsink to an AI data centre for 5X% margin?

People think that if retailers stop buying RAM that it’ll fix the market which is laughable when you see the volumes that the companies are directly trading in and that dwarf consumer volumes.

 

[teejay73]

I kind of hope the AI bubble bursts and consumers remember which companies forgot about them.

Yep - it sucks, but I wouldn't be surprised if they all went that way tbh.