Ferrari Luce EV

It’s interesting, very different, some can look properly ugly, but some look quite nice. Interior is very cool, unfussy, user and utility focussed. I’d want ‘space black’ aluminium though!

Price wise though…. Just highlights just how split society is nowadays… £650,000 starting from….
 
That's the sort of thing I'd see drive past on the street and assume it was some random, hideous new EV from Honda.

It looks like the a futuristic mock up car for a sci-fi from the 90's.

Either the youtube video really isn't doing it justice or someone desperately needs to be fired, and I'm leaning toward the latter.
 
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I'm trying to figure out Ferrari's logic here. I doesn't *seem* to be aimed at a specific market. It doesn't look like a Ferrari. The interior and exterior designs were both outsourced. Ferrari just doesn't seem interested.

It's almost like Ferrari are doing a social experiment to see how far they can push their luck before people stop buying their cars. Or it's guerilla marketing, as the whole internet is talking about it.

I dunno. I saw a comment elsewhere that if it had a Hyundai or Kia badge on it we'd like it, and I'm struggling to find fault with that observation tbh.
 
Diddums said:
I dunno. I saw a comment elsewhere that if it had a Hyundai or Kia badge on it we'd like it, and I'm struggling to find fault with that observation tbh.
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I mean, I wouldn't be fussed over it and could see people buying it in that case.

Who the hell is going to put down probably £350,000 + for a car like this, I know they've done four door more family orientated cars in the past but at least the Purosangue was imo attractive.

Makes me think of the utterly hideous designer clothing lines, Gucci for example where you spend silly money to look like a toddler that was allowed to dress themselves that morning before escaping into the wilds.
 
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The real crime for me is a company like Ferrari publishing something to their official YT channel with broken audio...
 
It reminds me of Volkswagen’s ID range - not in the design itself - but the principle. It’s electric so it has to look different to the ICE cars and be smoothed out with little actual design. Yet it comes out looking like every other electric car and doesn’t stand out.

It’s something I see a lot of auto manufacturers getting to - if everyone is electric with similarish range and power then what’s their USP.
 
Greboth said:
It reminds me of Volkswagen’s ID range - not in the design itself - but the principle. It’s electric so it has to look different to the ICE cars and be smoothed out with little actual design. Yet it comes out looking like every other electric car and doesn’t stand out.

It’s something I see a lot of auto manufacturers getting to - if everyone is electric with similarish range and power then what’s their USP.
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It’s the natural response to the range question.

It’s designers working with new foundations, no engine to go up front and a drive for slippery areo so you end up with a similar set of shapes.

The more I look at it the more I kinda like it. The baby blue + brown interior is not a great match and some of the other colour configs do look way better.

I love the interior - again - not a fan of the tan.
 
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What's happening to prestigious car manufacturers. First jag now this, have we sacked all good designers and running ai on reddit threads.
 
I assume it’ll be used as purchase for allocation slots for wealthy individuals to purchase proper Ferrari models.

I read Johnny Ives company helped with design?

I’m not keen on it at all and I think it could have looked so much more Ferrari rather than Polestar.
 
I never thought I'd see the day that Ferrari launch a truly ugly car, but here we are. This thing makes the Mondial look like the height of good design by comparison, and that's impressive.
 
New charging solution.
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Begbie said:
What's happening to prestigious car manufacturers. First jag now this, have we sacked all good designers and running ai on reddit threads.
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Why values are beginning to explode on cars, my 600 LT is approaching 200k, even though I've added 20k miles on it the car has appreciated by nearly £50,000, even my R8 if things keep going way they are will double in what I paid.

A Ferrari 360 CS is now half a million, an F40 several million. Old limited edition Gallardo's have doubled in money in six months.

Simple facts is modern supercars look somewhat meh but even worse they are boring to drive at any kind of sane speed, bonkers quick but totally numb at legal speeds.

Only super rich are buying brand new super cars, whereas everybody wants the older stuff starting to make values go up and in some cases already rocket upwards.
 
I like the rear end, which is unmistakably Ferrari but the front and general height (I guess due to battery packaging) is ruining it for me.

The reality is it’s difficult to package an EV that would meet the performance expectations of a modern Ferrari buyer into a classic shape.

Whilst we don’t like it I think many will, and the target audience isn’t us or even people that want a classic Ferrari, so considering that, and the competition, maybe it will do okay.
 
The interior is a masterclass, and I was sincerely hoping it would be attached to some sort of retro inspired beautiful saloon. Instead we get this abomination.
 
So it looks like they gave Jony Ive a big bag of narcotics and let him go completely mental with the design?
 
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