Its more like the worlds supply of toilet roll being reduced to two brands and then one of them decides "hey you know cos of the limited supply and closed market conditions we can turn our product into a luxury brand and up the margins..", so they do a big advertising campaign, get some celeb sponsorship and blame the price of paper then start testing the market.
People grumble but slowly adjust, then the price goes up again.
- Rupert and Felicity really take care of their <food cycle> and can easily afford £20/roll so to them its just another luxury in their home, its ok just so long as it doesn't get to £100/roll
- Michael and Kate don't like what's happening but they want the best for their family and find a way to justify the purchase by buying tinned hotdogs instead of decent sausages
- Dave and Jane have to pick leaves from the garden because they can no longer justify such luxury and cant understand why only a few years ago toilet roll cost 10p for 100 sheets
So now these people find themselves on Toilet Roll Matters forum bought together in the fine spirit of humanity on the eve of a new product launch being the social species we are.... And Rupert with his multi roll collection doesn't have a problem with how things are and chimes into the fray with his PoV, and maybe he can sell off some of his collection to help reduce the impact of the predict price inflation as he fills in the pre-order form for his supply.... he's alright that's next year sorted. "hey guys I think its gonna be £30/roll this time, what do you think? I'm gonna order 2 packs and really looking forward to the new print pattern with extra comfort, its not cheap to add those things so I'm ok I'm just gonna pre-order...."
"Hey, Rupert you do realise toilet roll shouldn't be a luxury item, its just a roll of paper for wiping stuff?"
"How do you justify spending £30/roll!"
"I refuse to pay that much, I'm going green this time..."
"you do realise they are just using marketing as a means to charge more?"
"join the anti-competitive loo roll revolution comrade"
all the way down to....
"this guy is a <insert your school playground wording here>..."
So this continues for a bit with various levels of responses ranging from indifference, humour, annoyance, insulting all the way to down right nasty. Meanwhile the forum admins are getting grumpy too and have better things to do than sort through the crap.
There are a number of observations you can make at this point but I'd suggest it comes down to these:
1. People can spend their money as they choose, but no one likes a tit
2. Short-sightedness is not a great thing and more common as you get older
3. If you stick to the facts, or point at the issue not the person you're on much better ground for a sensible discussion
4. People that make it personal invite critism in return
5. Some people do go too far in either end of the spectrum of comments