todays price hike on 30 series stuff?

[AndrewPE28]

our cost pricing on some cards went up by nearly £200 in a month and prices have been going up for months now...nice to know that everyone is blaming the reseller.

To me, scalping means making close to 100% profit margin and I assure you that we're not even close to half that.

Yes we are making more profit margin than we'd usually make, we have to, limited supply, same overheads, but our usual margin on graphics is rarely more than 10%

Sorry buy why do you have to? 10-15% is plenty for box shifting. Anything else is just taking advantage of the current situation. I held OCUK in high regard until seeing your recent prices. You might as well open an eBay shop.

 

[dragos1977]

our cost pricing on some cards went up by nearly £200 in a month and prices have been going up for months now...nice to know that everyone is blaming the reseller.

To me, scalping means making close to 100% profit margin and I assure you that we're not even close to 50.

Yes we are making more profit margin than we'd usually make, we have to, limited supply, same overheads, but our usual margin is barely more than 10%

Dont try to make excuses...it may work for the masses but not for someone that is inside.You are trying to get as high as possible margins and the current situation suits you very well.

 

[ScottiB]

Sorry buy why do you have to? 10-15% is plenty for box shifting. Anything else is just taking advantage of the current situation. I held OCUK in high regard until seeing your recent prices. You might as well open an eBay shop.

"limited supply, same overheads"

& who box shifts? we're not Amazon. We offer pre-sales support, post sales support and forums. If you think that we're a box shifter then you definitely didn't hold us in high regard.

 

[Odirse]

I am not happy at all with the price hikes either, but I would rather have higher prices on retail stores than having no chance of buying but from scaplers/resellers directly... at least this way, whoever pays 850£ for a 3070 gets some warranty and only people who is really interested in the GPU buys, rather than 34498023 people looking to buy for selling at a higher price later on...

If prices need to be high, I prefer the retailer to make the profit, or the manufacturer, but definitely not the scalper/reseller. And how things are at the moment, there are a lot of these competing with customers to buy the few available GPUs...

 

[montymint]

100% profit margin may be what you consider scalping.

To me, scalping is increasing the price over MSRP. Full stop. Yes, OCUK needs to make a profit to survive, but you surely aren't buying these components from the distributor at MSRP?

You'll find that his has been discussed as for some models, yes OCUK can't buy for MSRP

The official RTX 3060 MSRP is even more unreasonable than the others to speak frankly. None of the manufacturers seem able to get close. Our cost price on the cheapest card available to us is more than Nvidia's MSRP. If you hope to get one as MSRP then the subsidised founders cards might be the only realistic hope. That said, I expect some manufacturers to offer launch support for a handful of units at MSRP but we definitely aren't going to play that game again, we've been burnt too often already this year.

As it stands, we've taken the decision not to open up 3060 for sale on launch day. We aren't willing to risk a repeat of the previous launches.

This!

We shall re-visit the 3060 in March and maybe make available from then and only for product in stock.

Pricing is an absolute shambles, either MSRP's are been very miss leading or AIB's have drastically increased their profit margins on product, either way as Scott says MSRP is below our cost price on even the cheapest cards.

 

[AndrewPE28]

"limited supply, same overheads"

& who box shifts? we're not Amazon. We offer pre-sales support, post sales support and forums. If you think that we're a box shifter then you definitely didn't hold us in high regard.

Same overheads? You have no one furloughed? Cmon.

 

[Richdog]

Imagine if legislation was put into place where every seller had to state the initial sourcing cost and the profit margin being made on every item sold... I wonder what effect that kind of transparency would have on reining in the amount of resellers who take advantage of these situations. If not, at least it would be there for all to see how much of a mark up was being made on items.

If you look at it in simple terms, any seller that puts a significant markup on goods in times of hardship, a global pandemic no less, is taking advantage of its customers desperation to make more than usual levels of profit. Is that ok, even in a capitalist society? I'm not so sure.

 

[JediFragger]

Oooooooooooooooooooo it's all going off today, very tasty!!!

 

[SuperSic]

You'll find that his has been discussed as for some models, yes OCUK can't buy for MSRP

Fine, understandable.

But if you can't buy for MSRP, and you know it's going to cost the customer more than expected, why increase the profit margins further?

"Supply and demand", yes, yay capitalism. Reward the rich and screw the masses. Ultimately I feel it must be difficult for a business to balance 'fair pricing and fair profits', but nothing about the current market seems fair to the customer whatsoever.

And that disincentivises customers like myself. Which won't bother a big company like OCUK, because rich people are happy to pay scalped prices. I understand this, I don't have to like it.

 

[ScottiB]

Same overheads? You have no one furloughed? Cmon.

Absolutely nobody, we've not furloughed a single member of staff since all this began. In fact we've started a night shift in the warehouse and in tech and hired more people for customer service, warehouse and tech. We've had to upgrade our network, buy more equipment etc too. So strictly speaking that should be "limited supply, higher overheads".

Oooooooooooooooooooo it's all going off today, very tasty!!!

Behave! if anyone knows that we're not taking the p*** here it's you

 

[AndrewPE28]

Just glad I got in a discord group and bagged a 3090fe at MSRP.

 

[Gerard]

 

[wunkley]

Who actually buys stuff from ocuk anymore anyway?

Disgraceful price gouging. Seeing it denied is laughable.

 

[dragos1977]

Imagine if legislation was put into place where every seller had to state the initial sourcing cost and the profit margin being made on every item sold... I wonder what effect that kind of transparency would have on reining in the amount of resellers who take advantage of these situations. If not, at least it would be there for all to see how much of a mark up was being made on items.

If you look at it in simple terms, any seller that puts a significant markup on goods in times of hardship, a global pandemic no less, is taking advantage of its customers to make more than usual levels of profit. Is that ok? I'm not sure.

It wont happen....you know why casinos in uk have been left last to open last summer? Because they refuse to donate any money to tories or labour..and that is a fact(cant give more details)

 

[JediFragger]

Behave!

I'm not breaking any rules, no sireeee bob!!!

 

[Gerard]

Who actually buys stuff from ocuk anymore anyway?

Disgraceful price gouging. Seeing it denied is laughable.

The owners (caseking) are far far worse for it, they have 3070's priced at OVER 1200 euro. which is roughly £1040 or thereabouts. For a ******* 3070?

 

[Xereo]

The owners (caseking) are far far worse for it, they have 3070's priced at OVER 1200 euro. which is roughly £1040 or thereabouts. For a ******* 3070?

don't worry the 3070's will cost that next month on Overclockers.

 

[ScottiB]

Disgraceful price gouging. Seeing it denied is laughable.

I'd argue that it's price gouging but that comes down to how you define the term...
I'm not denying that we've increased our margins, but it's not like we are making ten times what we'd usually make. Most cards are about double the usual margin but since we're getting a lot less than half the normal amount of stock, some people would understand the reasons.

My only argument in this entire thread is 'don't just blame the reseller'

The silicon fabs are charging more so Nvidia are charging more
the component (capacitor, VRM, resistor etc) manufacturers are charging more
the packaging companies are charging more
so the card manufacturer cost pricing has increased
That card manufacturer then wants to make more margin
the shipping companies are charging more for every shipment
the distributor wants to make more margin
the resellers wants to make more margin

We're at the end of a big chain and every link in that chain is 'taking their cut' based on supply and demand.

I'm just trying to shed some light on the situation as a whole

 

[SuperSic]

I'd argue that it's price gouging but that comes down to how you define the term...
I'm not denying that we've increased our margins, but it's not like we are making ten times what we'd usually make. Most cards are about double the usual margin but since we're getting a lot less than half the normal amount of stock, some people would understand the reasons.

My only argument in this entire thread is 'don't just blame the reseller'

The silicon fabs are charging more so Nvidia are charging more
the component (capacitor, VRM, resistor etc) manufacturers are charging more
the packaging companies are charging more
so the card manufacturer cost pricing has increased
That card manufacturer then wants to make more margin
the shipping companies are charging more for every shipment
the distributor wants to make more margin
the resellers wants to make more margin

We're at the end of a big chain and every link in that chain is 'taking their cut'

I'm just trying to shed some light on the situation as a whole

And at the end of this chain, you have a customer who is looking at all of you and feeling deeply unsatisfied.

 

[Gerard]

£2610.48