Once upon a time Asus was the good motherboard brand, it's sad that now they appear to be a bad option...
Never buy brand sticker, because they all suck and sooner or later try to scam you.
In B450 Asus had literally scam level VRMs good only for 65W TDP CPUs and Gigabyte was barely better. (slightly less marketing excrements sabotaging VRM cooling)
MSI again was the hero with only competent VRMs for the price level.
Come X570 and MSI takes the consumer scamming torch carrier role and uses literal copypasta VRM from £100 level B450 boards in over half of their X570 boards. (only later released Tomahawk is worth of buying)
While Asus and Gigabyte improve VRMs. Asus even has modern VRM in their lowest X570 board, but chipset cooler designs are from anus.
At least in B550 there was no active chipset cooler for Asus to screw up and same price range models can be considered equal.
But who knows what next round of motherboards brings...
Or do all manage to keep
suits of bean counting and
marketroids firearm range away from product design.
Another example of brand not guaranteeing quality is graphics cards.
Radeon 5700 XT cards of Asus were basically cooking their memories because of unfit coolers.
(TUF was literally burning its memories from alive)
Something which would have been easy to detect in basic QC Asus clearly didn't do.
In PSUs situation is common with many hyped brands selling also standard cheapos.
Or in SSDs with Samsung having gross brand overpricing for tech in nearly every drive.
And also others having those substandard tech for the price models.
You simply have to always look for particular product in question.