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NVIDIA & AMD huge price increases due to AI

As a 5070Ti owner, my take is £799 is too expensive for what it is when you can get a 9070XT for £599, the deal I got back in Christmas at £699 for the Asus Prime was a good one, but for today, £200 more over 9070XT is too much to ask for, unless you must get a Nvidia card for specific reasons, such as AI applications....and for your CPU, the 9600K is starting to show its age and 6C6T of its era is going to hold the 5070Ti back in some CPU intensive games, and you are really in a bad spot to upgrade with all the price hikes with memory, if you must, and couldn't afford DDR5, or a inflated 5800X3D (cost £700+ if you can find one), 12900K might me your best friend if you don't want to mess with the problematic 13th/14th gen with degrading CPU.....
I'm looking at a full rebuild cpu (9800x3d may as well go for this over the 7800x3d) mobo, psu & 32gb ram plus gpu. I dont need specific AI apps as I am more of a casual gamer these days, its just my plan to upgrade when I need to seems to have been side swiped so its now or hold until 2028 maybe. So any GPU or other advice would be appreciated :)
 
I'm looking at a full rebuild cpu (9800x3d may as well go for this over the 7800x3d) mobo, psu & 32gb ram plus gpu. I dont need specific AI apps as I am more of a casual gamer these days, its just my plan to upgrade when I need to seems to have been side swiped so its now or hold until 2028 maybe. So any GPU or other advice would be appreciated :)
If you can afford the inflated price of DDR5, then go for it. I am on the pessimistic side on this as there are so many big players (Google, Oracle and even the US/PRC government are participated in the AI arms race), even OpenAI go bust due to running out of funds, others will continue the game and my guess is things aren't improving significantly before 2030, if you planned to upgrade by 2028, the chance is waiting isn't doing you much favour, to me the decision is probably either wait for 5+ years, or upgrade now, as for GPU, 5070Ti isn't providing good value for the current price and is not outperforming 9070XT outside the DLSS/RT perks, if you don't need top end performance (which u should go for 5080/5090 where AMD do not have equivalents) perhaps you should saving money opting for 9070XT over the inflated 5070Ti today, just my 2 pennies....
 
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If you can afford the inflated price of DDR5, then go for it. I am on the pessimistic side on this as there are so many big players (Google, Oracle and even the US/PRC government are participated in the AI arms race), even OpenAI go bust due to running out of funds, others will continue the game and my guess is things aren't improving significantly before 2030, if you planned to upgrade by 2028, the chance is waiting isn't doing you much favour, to me the decision is probably either wait for 5+ years, or upgrade now, as for GPU, 5070Ti isn't providing good value for the current price and is not outperforming 9070XT outside the DLSS/RT perks, if you don't need top end performance (which u should go for 5080/5090 where AMD do not have equivalents) or saving money opting for 9070XT over the inflated 5070Ti today, just my 2 pennies....
All makes sense, I think any Intel cpu would need a new mobo (mine has an LGA1151 apparently) so the only saving there would be ram as I see it. Then we are back at GPU's, I have been back & forth between the 5070 (some say not enough vram) 5070 ti (too expensive) & the 9070XT I was looking at the saphire pulse here but had the nagging doubt about dlss which again may just be fomo as I havent been following things since I built this rig in 2019. I also run at 1440p btw
 
All makes sense, I think any Intel cpu would need a new mobo (mine has an LGA1151 apparently) so the only saving there would be ram as I see it. Then we are back at GPU's, I have been back & forth between the 5070 (some say not enough vram) 5070 ti (too expensive) & the 9070XT I was looking at the saphire pulse here but had the nagging doubt about dlss which again may just be fomo as I havent been following things since I built this rig in 2019. I also run at 1440p btw
The upscaling is one of, if not the biggest change of the gaming GPU technology in last couple of years (forget about the fake frames generation, and the ray tracing where basic ones are crap, while overdrive is for next-next-next gen hardwares....), DLSS (especially with the transformer model) is, undeniably better than the FSR offering by AMD, there is really no debate about it, but to me paying £200 extra as "DLSS tax" is too much, however it is just my take, the choice is yours.... and both 9070XT and 5070Ti should run games at 1440P quite well for years to come, save for a few notorious titles such as borderlands 4 (which you get ~40FPS with badass settings at 4K even with 5090)...
 
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Thanks for the input, any advice on which 5070ti out of the £799 bracket vs the saphire pulse 9080xt?
If you want big brand, Gigabyte is the only one (stay away from MSI Ventus or other budget series for this generation, too much corners are cut to lower the price),

Old version, longer PCB, marginally better temp (more space for cooling)

V2, slightly shorter PCB for use in SFF builds

Zotac GeForce RTX 5070 Ti Solid SFF OC
personally I would recommend pay £10 more for the Zotac though, better build quality
 
£900 (incl. VAT)
£830 (incl. VAT)
Yep ive seen some worrying things about the gigabyte & the thermal gel they used on their original cards. Not sure the Zotac is worth £190 more than the saphire 9070xt either so back to that :D Just trying to justify best build for lowest price that I dont have to think about it again for another 6yrs ideally!
 
Yep ive seen some worrying things about the gigabyte & the thermal gel they used on their original cards. Not sure the Zotac is worth £190 more than the saphire 9070xt either so back to that :D Just trying to justify best build for lowest price that I dont have to think about it again for another 6yrs ideally!
If I am the one to choose, I will pick the Asus Prime 9070XT though,
For £20 more (£620) over the cheapest 9070XT, but my experience with Asus was pretty consistent, worth a small premium IMHO....
 
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Yeah a £200 premium for a 5070Ti is, to me, way beyond even bothering comparing. The cards were a toss up when the difference was tiny (was it under £100 at some point?) never mind paying 30% + more for it.

 
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Looking around and seeing the prices of the 5090 seem to be dropping again tells me many people are not willing to pay over 3k for just a GPU
Only asus seem to be the brand keeping there prices well over 3k
 
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Looking around and seeing the prices of the 5090 seem to be dropping again tells me many people are not willing to pay over 3k for just a GPU
Only asus seem to be the brand keeping there prices well over 3k

Can buy a whole 5080 PC for 1K less if you're searching 2nd hand and a whole 5090 pre build for a few hundred more brand new.

Unless you're getting the lightning z, still gotta cough up 2.6K mind to get one brand new.
 
Screenshot-20260106-013753-Reddit.jpg
 
If you want big brand, Gigabyte is the only one (stay away from MSI Ventus or other budget series for this generation, too much corners are cut to lower the price),

Old version, longer PCB, marginally better temp (more space for cooling)

V2, slightly shorter PCB for use in SFF builds

Zotac GeForce RTX 5070 Ti Solid SFF OC
personally I would recommend pay £10 more for the Zotac though, better build quality

A 9070 xt reaper is available for £600!
 
£900 (incl. VAT)
£830 (incl. VAT)
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A 9070 xt reaper is available for £600!
You know, so do I. In fact the 9070XT (Asus Prime) was still available outside OcUK for just £575 last week, which was probably one of the best deal since January, but that gentleman seems to want DLSS badly, and as a 5070Ti owner, I would also pick a 9070XT today, £200 "DLSS tax" is too much to be justified IMHO....
 
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You know, so do I. In fact the 9070XT (Asus Prime) was still available outside OcUK for just £575 last week, which was probably one of the best deal since January, but that gentleman seems to want DLSS badly, and as a 5070Ti owner, I would also pick a 9070XT today, £200 "DLSS tax" is too much to be justified IMHO....
FSR 4 is pretty good you know. I find it funny in all the DF videos that every new DLSS has finally achieved perfection...until a new one comes out, and then they talk about all the flaws. Nvidia are given praise for releasing 4.5 on 2 and 3 series cards but the FPS cost is just HUGE! If you're buying a 5070ti that won't matter, but my point is some of the 'press' aren't shooting completely straight
 
FSR4 from what I can see has got to a place where it is good enough to use unlike FSR3. This is not the issue no longer. The issue is how many games is it in?

With DLSS you can drop it in games from years ago and have the latest. If AMD can find a way of doing this or contacting devs and getting them to update their games then the gap will be much smaller between AMD and Nvidia when it comes to upscaling.

Say they cannot or won't do that. Than at the very least they need to work on getting FSR4 in as many games as possible right now. That way in a couple of generations time the issue will be smaller as they will be in a lot of games and the hardware they have will be powerful enough in old games where not having FSR4 in them won't be as much of an issue.

Trouble is, AMD will likely do neither and hence why they keep losing market share. They don't seem to have the passion no longer.
 
I want to see DLAA or if there is the equivalent in more games. Even older ones where you don't need more performance, but just want another option to improve image quality over TAA or something.
 
FSR4 from what I can see has got to a place where it is good enough to use unlike FSR3. This is not the issue no longer. The issue is how many games is it in?

With DLSS you can drop it in games from years ago and have the latest. If AMD can find a way of doing this or contacting devs and getting them to update their games then the gap will be much smaller between AMD and Nvidia when it comes to upscaling.

Say they cannot or won't do that. Than at the very least they need to work on getting FSR4 in as many games as possible right now. That way in a couple of generations time the issue will be smaller as they will be in a lot of games and the hardware they have will be powerful enough in old games where not having FSR4 in them won't be as much of an issue.

Trouble is, AMD will likely do neither and hence why they keep losing market share. They don't seem to have the passion no longer.
What makes FSR4 special compare to FSR3 and before, was the utilization of AI accelerators (similar to Tensor Cores used in Nvidia RTX GPUs) which allows a much higher capability (speed) for those AI workload. If I remembered correctly, there are folks who managed to enable FSR4 on RX 7000 series cards through hacks, but the speed was so abysmal to be practical, so it is not pure greed for AMD to place it under the paywall of the RX 9000 series GPUs. The brutal truth is, the pre-9000 series cards, is like the Pascal GTX 10 series (and before) which do not the the specialised hardware for those AI workload (upscaling/frame generation), there isn't much could be done since it is limitation by hardware design. What really shameful however, is AMD did not continue provide gaming support for 6000 series GPU despite the U-turn of announcing its "EOL" status, which they could, and should provide support for longer.
 
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What makes FSR4 special compare to FSR3 and before, was the utilization of AI accelerators (similar to Tensor Cores used in Nvidia RTX GPUs) which allows a much higher capability (speed) for those AI workload. If I remembered correctly, there are folks who managed to enable FSR4 on RX 7000 series cards through hacks, but the speed was so abysmal to be practical, so it is not pure greed for AMD to place it under the paywall of the RX 9000 series GPUs. The brutal truth is, the pre-9000 series cards, is like the Pascal GTX 10 series (and before) which do not the the specialised hardware for those AI workload (upscaling/frame generation), there isn't much could be done since it is limitation by hardware design. What really shameful however, is AMD did not continue provide gaming support for 6000 series GPU despite the U-turn of announcing its "EOL" status, which they could, and should provide support for longer.

Not what I was saying. I said older games. Not older hardware.
 
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