nvidia relies on the uninformed/biased people (Fans) otherwise we would see lower prices by now. Its going to be interesting to watch how well nvidia does in Q4 against AMD lower prices and better performance in the desktop Market. Most of Nvidia profits have come from outside the desktop market (Tegra = Google/MS etc, and Servers = Amazon/Titan etc).
Some people prefer to buy from a company with a better track record of supporting their products even if its means paying a premium.
Not saying nVidia's track record is spotless but over the years they have more instances of putting their money where their mouth is, more instances of pushing relevant technology/continued support of games through their ways its meant to be played program and less instances of dropping the ball on mainstream game releases.
Take tessellation for example - ATI was very vocal about this with TruForm in 2001 it wasn't until 2009/2010 before there was a mature and useable version of the technology mostly spearheaded by Microsoft and nVidia.
Hardware physics? ATI was one of the first to make a big splash about it in 2005/2006
continued by an even bigger publicity exposure by AMD in 2009
/
and even as recent as 2011 they made a big noise about Open CL and bullet:
bit-tech.net said:
Interestingly, Hegde also didn't rule out the possibility of GPU-accelerated Havok rearing its head again either, saying that ' it is possible that we'll see it in the future, but right now our gaming strategy at AMD on GPGPU is based on the Bullet Physics engine.'
In short, it looks as though AMD is now putting some serious money behind gaming physics, and with a developer-friendly business model, not to mention wide-ranging hardware support, Bullet Physics has the potential to take over from CUDA-accelerated PhysX. Whether this will translate into fully fledged game-changing physics remains to be seen, but if future consoles use OpenCL-compatible GPU hardware (and they probably will), and GPU-accelerated physics on PCs indeed opens up to multiple hardware platforms, then it looks as though gaming physics might actually start to take off in future.
Where are the fruits of all this? what applications are using this today?
Take a look at the various incarnations of AMD's game support programs with more recent the big noise they made about gaming evolved - big noise about pushing the boundaries with new technologies and wider spread of supported titles when AMD picked up Deus Ex: HR and a couple of other titles I forget the names of and all quickly forgotten with DX:HR the only one getting any real support - a few months later there was nothing otherwise to show for it.
People seem quick to forget all the times AMD made a big noise about something i.e. open standards and then 6 months or a year later you look back and see nothing ever came of it they also have a higher number of instances of dropping the ball on mainstread game releases and a lesser track record of timely fixes for issues:
techreport.com said:
Historically, AMD has had a much lower profile than its rival in that department. Titles that didn't carry the TWIMTBP badge almost never had an AMD logo in its place, and more often than not, one could expect fresh releases to work more smoothly on GeForces than on Radeons. We experienced that disparity on a grand scale last year, when AMD bungled the release of its Catalyst drivers for Rage, and users had to wait a few days for a driver supporting both the new id Software title and EA DICE's Battlefield 3 beta. Native support for Radeon-specific features like HD3D, AMD's stereoscopic 3D implementation, was spotty, as well.
Now one of the problems here has been that they tried to adhere to a rigid driver release timetable and that didn't really work so well - its something AMD identified with their recent "never settle" initiative and had promised to sort out - and granted the first proper driver released under this initiative has been a solid release so hopefully an indication of better things to come... but as part of that initiative they also identified a string of game titles that they'd be putting support behind as a new ramping up of their gaming evolved program and so far 2 of those titles have been release with as far as I know no support from AMD.
Now nVidia have bungled the odd mainstream game release IIRC Stalker was a pretty poor effort and theres a higher (insignificant) chance your nVidia drivers might make your GPU explode but the informed amongst us will be able to look at the systemic nature of things from both sides and compare them honestly rather than get hungup on the specific instances used to illustrate the point I'm making.