London 2012 Logo - dire

Christo · 4 Jun 2007 at 12:48

http://news.bbc.co.uk/sport1/hi/other_sports/olympics_2012/6718243.stm

How dire is this logo, you can barely make out the 2012 and it looks like a kid drew it - I am embarassed.

Phate · 4 Jun 2007 at 12:50

That's a terrible logo.

They could have included the country colours at least!

cleanbluesky · 4 Jun 2007 at 12:50

I bet it was expensive...

Why is it that we have produced a terrible effort and every stage and still seem to keep on winning?

How on Earth did Stratford win over Paris?

Lysander · 4 Jun 2007 at 12:50

It's like they consciously tried to make the worst logo possible.

Jaffa_Cake · 4 Jun 2007 at 12:50

Kill with fire!

knowledge123 · 4 Jun 2007 at 12:51

Chrisp7 said:
/snip

http://news.bbc.co.uk/sport1/hi/other_sports/olympics_2012/6718243.stm

you can barely make out the 2012

It says 2012 on it? where? :confused:

killer_uk · 4 Jun 2007 at 12:51

cleanbluesky said:
I bet it was expensive...

Yeah, it would be interesting to see what that actually costed. It's so terrible its funny.

Abraham · 4 Jun 2007 at 12:52

1stly
that is godawful

2ndly

The jagged emblem, based on the date 2012, comes in a series of shades of pink, blue, green and orange and will evolve in the run-up to the Games.

evolve into what?
a real logo because you ran out of time?

Westyfield2 · 4 Jun 2007 at 12:52

A year making it they said on News24 - a whole year, on that :eek:

And they say

BBC said:
The brand has been targeted at the young people the organisers hope to get involved.

Are they suggesting that young people only respond that something that looks like graffeti? Because if so, I'm offended!

And what's the dot about? I can make out a 2, a 0, a 1, and another 2, but I can't see what purpose the dot is serving?

Slinky1989 · 4 Jun 2007 at 12:52

will evolve in the run-up to the Games.

Hopefully all is not lost.....

leaskovski · 4 Jun 2007 at 12:52

ROFL! That made me want to ralf! :eek:

Abraham · 4 Jun 2007 at 12:54

it's designed by the same company responsible for the (red) ad campaigns

A.N.Other · 4 Jun 2007 at 12:55

I didn't even realise to start with that it was (sort of) in the shape of 2012. I bet that cost an absolute fortune in consultation, research and design fees, as well - complete waste of money.

Deiwos · 4 Jun 2007 at 12:57

Looks pretty Nu Rave to me. They're obviously trying to appeal to the kids

fini · 4 Jun 2007 at 12:57

It looks a bit like a map - I guess - if anyone gets lost getting to england.

My first thought was 'why does it say ZOR?'

Gilly · 4 Jun 2007 at 12:58

Looks like a graffiti-style 'R' at the bottom, I thought the 2 was an L. I was trying to work out what it might stand for.

Shockingly bad. Why would you release that crap. Even if someone was stupid enough to design that crap, exactly who was it that signed off that ****???

iCraig · 4 Jun 2007 at 12:59

Looks crap, hopefully its evolution will improve it.

Efour · 4 Jun 2007 at 12:59

I just saw this on the News too.

Dear, dear god that looks like something id draw when i was 13 in CDT.

It looks like the early 90's or late 80's personified.

I personally thought the THames river running through the wording was quite nice simple, recognizable.

It reminds me of a packet of Chewits sweets, i used to eat when i was a kid.

Fireskull · 4 Jun 2007 at 12:59

Looks like they got a chav doing Community service to do it lol!

fini · 4 Jun 2007 at 13:00

We should all design a logo and then go evolutionary on them 'til they change it to our logo.

London 2012 Logo - dire

Capodecina