Because (and I am hitting myself for being drawn into this utterly tired argument yet again) you keep extolling the virtues of a closed proprietary API controlled by a single company, and only available on that companies hardware, and being tightly controlled to sell their hardware and related software technologies as if they were a standard. I would rather go without than hand the industry to a single company and their hardware, be they NV, ATI or Intel. Only a fool would disagree.
This is what most people have to say about this whole retarded situation, and why you (possibly a bit unfairly) get a lot of flack as you continue to extol the virtues of a technology that would bind the games industry to Nvidia and berate anything and anyone who dares to question that fact. A prime example being your insistence that ATI are holding things back by not begging for scraps from the NV PhysX table, when it looks like their hold out will get us a API that is fully capable of being accelerated on just about any piece of hardware out there using an industry agreed open API rather than the closed proprietary CUDA. A situation that is far preferable to your belief that people should have jumped on the PhysX bandwagon at the first opportunity.
Anyway, back to the point of this thread before the exciting talk took hold. The demo videos look like the usual physics fare, do we know what hardware platform they were running on?