AMD to kill off ATi brand name

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Why would they kill off such a well-known brand though? In this cut-throat industry it is madness to lend yourself at any disadvantage whatsoever :confused:

edit: I do understand the 'AMD is a more well-known brand name' slant though. But that's in a separate industry itself (CPUs)
 
Edward78 said:
Why would that do that? Is ATi losing money???
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More likely to do with the fact they are getting close to their big push of 'Fusion' products with CPU and GPU in one unit, makes more sense to push such a thing under one brand rather than two.

They've obviously decided AMD is the better single brand to back.
 
As it shows in the article they are keeping the Radeon brand, which imo is almost as recognisable as the ATi brand anyway.
 
And what about Bounty getting changed to Plenty...

Not that i'm complaining it only takes Yuan Sheet hehehe
 
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