Seems most here do not know the cost of the kw/h.
Even if the 290X was burning 100W
more due to heat or overclocking or whatever, for every 10 hours at 100% load, it will cost you ~£0.09-0.12 (depending your provider and mine is £0.09).
Assuming you burn the card
@100% for 5 hours per day = ~£16.5+vat PER YEAR.
Also there is a big discrepancy regarding the power consumption. Most sites (techpower, Tom's) saying tops 305W at 90% fan speed. Others like bit-tech 416W (doubt where they got their number from when everyone else says ~300)
So at 305W/h at 100% load, needs 3.27 hours to burn 1kwh = £0.10 (rounded up)
At 5 hours per day at 100% load, ~£0.153 per day x 365 days = £56 (round up) + 5% VAT.
Price depending your power provider, but all are around 8p to 12p per kw/h if you are in contract.
With the old "pay as you go" the top rate was 19p-21p per kw/h. + 5% vat
If you are a tree huger that counts the pennies for the electricity bill, go get a 260, and leave the rest to pay for the destruction of environment, with our burners.