The problem is were buying all the LHR stock they can offer, even though its the same price, we don't take it someone else will happily have it and the simple fact is it will sell very fast even at very high pricing, demand presently shows no real signs of slowing.
The only reason AMD cards are in stock is because a) we got over 1000+ of them (6700 XT) which admittedly are now nearly sold out hence the price increases yesterday as some lines we only had 4-6% margin so now the stock is diminished we have gone to around 10% margin, no point in giving it all away. B) the AMD products do have less demand than NVIDIA, though since the 3080Ti launch we did see a bit of a rush on our 6900 XT hence why most are now sold out, all we have left is the Sapphire 6900 XTU Ultimate card which is frankly over priced but at our current listed price we make 8.78% so nothing outrageous.