Microsoft's CEO Steve Ballmer might have revealed the company's plans for an Xbox 360 Blu-ray drive add-on.
Then again, he may have simply muddled his words again. In an interview with Gizmodo, Ballmer replied to the question of integrating Blu-ray into the Xbox 360 with:
"Well I don't know that we need to put Blu-ray in there - you'll be able to get Blu-ray drives, you can get Blu-ray drives as accessories.
"I think probably the future of movies is mostly on-demand actually as opposed to via distribution on physical media, so we're just going to keep driving forward and try to make it the best entertainment - overall entertainment, not just gaming but overall entertainment - experience we can," Ballmer added.
So the comment on Blu-ray drive accessory is certainly in there and seeing that there used to be an HD-DVD add-on for the Xbox 360, a Blu-ray add-on wouldn't be a far stretch - even though Sony is a major player in the creation of the format.
The move would also mean that to buy an Xbox 360 with Blu-ray may cost significantly more than a PlayStation 3, which has it built in.
An Xbox spokesperson has come out to back-track on Ballmer's comments, stating:
"Our immediate solution for Blu-ray-quality video on an Xbox 360 is coming this fall with Zune Video and 1080p instant-on HD streaming. As far as our future plans are concerned, we're not ready to comment."
Of course, Bullmer could be saying that Xbox 360 owners can buy stand-alone Blu-ray players as a separate "accessory."
