Sony XG95 49" @ £874 from richer sounds looks good.
is the XG95 not on par with the XF90 which he could get 55" version for around £899 iirc.
The xg95 is marginally better, i looked for the 49" xf90 but out of stock everywhere so assumed itsvbeen discontinued. If can fit a 55" £899 is an excellent price.
Budget £700
I got a Samsung 55" RU7400 for £600 a month ago. Very pleased with it.
You can get it in a 50" for cheaper.
I got a 50" ru7410 for £450 and I'm happy with it for general TV watching.
Budget £700
+1Shame, the step up in panel quality from £700 to £900 is huge.
+1
I already said before. But just to emphasise the difference.
£700 will get you a mediocre TV with no real HDR and with horrible backlight bleed and blooming, etc.
£900 will get you not only a bigger tv but a lot better. to simplify this further.
£700 = 6/10 tv
£900 = 9.5/10 tv
it's that big a jump
I think it's funny that if you go £200 the other way with a £500 TV you likely won't notice much of a difference vs the £700 TV.
Its because they are all edge lit panels, cant do much to improve those drawbacks.
+1
I already said before. But just to emphasise the difference.
£700 will get you a mediocre TV with no real HDR and with horrible backlight bleed and blooming, etc.
£900 will get you not only a bigger tv but a lot better. to simplify this further.
£700 = 6/10 tv
£900 = 9.5/10 tv
it's that big a jump