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58XX pricing rumour :-(

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straxusii

straxusii

straxusii

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http://www.brightsideofnews.com/news/2009/9/2/ati-radeon-58502c-58702c-5870x2-pricing-revealed.aspx

Sadly not the $300 for a 5870, this works out to ~£285 converted + VAT

I wouldn't be surprised if this rumour were about right, why should ATI charge less when they just don't need to. Yes there is a recession on but I doubt that means someone who was prepared to pay £225 wont pay £285 in the main.




"We managed to learn some interesting details about the top-end, Radeon 5800 series. Unlike some inaccurate publications that toyed with the name "Radeon 7", the Radeon 5000 series is a natural continuation of trend started with X1K series.

The top dog carries the name Radeon HD 5870X2, and we are talking about single-PCB, dual-GPU card that will retail for cool $599. This is still $50 cheaper than GTX280 at the time of its debut [do you remember the outrageous $649?], but bear in mind that this is a top dog part.

For some odd reason, the $499 bracket will remain without a card. We expect that slot will be filled with a water-cooled edition of 5870, or more likely - 5870X2 once that nVidia launches their competing products. Afore mentioned Radeon HD 5870 is set to go on sale for $379-399, while the cheapest entry into the 5800 series, the Radeon HD 5850 is priced in the $279-299 bracket."
 
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Makes sense to me that the X2 variant shouldnt be twice the price but more like +50% the price.

To make it yes some of the costs are double the single card (ram chips, GPU itself) but a lot of the costs aren't, R&D, shipping, marketing etc etc.

Kylew I agree of course they won't price the card out of reach but I also dont think they will 'give away' a 5870 for ~£200 when they will make more money overall selling it much higher. Of course the question as to what price point generates the most money is a very black art and I'm sure the ATI finance and marketing bods have been over it a million times in recent months.
 
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kylew said:
I know you don't, it's because you don't seem to understand how it works.

Which makes more money in total?

£300 at 1000 sales, or £200 at 100,000 sales?
Click to expand...

Of course I understand how it works, we are both speculating so dont come over that you KNOW exactly what the right price will be!
 
My gut feeling, from what I've read, says the 5870 will be roughly on par with a 4870X2 performance wise.

I think you can pick up 4870X2s for ~£250 so I sincerely hope ATI don't charge more than that for the 5870!
 
I love it that some people think they know for sure what will be the best price point to generate the most profit for ATI, I'm sure their finance and marketing guys would love to hear from you.

Everyone KNOWS that it is better to sell 10 cards at £250 than 1 card at £300, what no-one KNOWS is what the price point is that will generate the best return for ATI.
 
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