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Seems obvious enough. OcUK would have paid a higher wholesale price for the 9800GTX cards as Nvidia and partners were overpricing them. Now that the cards have come to a more reasonable recommended price OcUK was able to get the 9800GTX+ cards at a cheaper wholesale price and so can sell at a cheaper price to the end user also.same make only makes matters worse, if you check the website:
BFG GeForce 9800 GTX @ £217.36
BFG GeForce 9800 GTX+ @ £146.86
