Advertising

BUDFORCE

BUDFORCE

BUDFORCE

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Joined
3 May 2012
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First of all, what the actual f.......

But it got me thinking, advertising must be huge business. I mean almost everything you do these days, you are plagued with it. And it's quite literally everywhere. And that in turn must cost a lot money.

Now I understand the idea is you get a return by getting your product/service/whatever out there, more people will buy it.

But I dunno about you guys, I have basically trained my brain to block it out.

I definitely wouldn't buy whatever it is that god awful television add above is trying to sell.
 
throwaway4372 said:
If you think you are immune you are wrong.

I know I know, you're confident you're immune. Absolutely convinced maybe.

But still wrong.
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This. I used to think I was immune too, but when you actually start paying attention to it, it absolutely 100% works. The difference is not buying based off ads, but when the time comes to buy a product, their brand will be right at the top of your mind.
 
Pepto is great stuff, if it wasn’t for advertising my stomach hernia issues would much worse.
 
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Hate if you want but I'm going to say this is a good advert.

Catchy jingle, normal low paid actors and not filmed on green screen.

Much prefer that to some Hollywood a lister rolling around Infront of a green screen talking how this perfume/aftershave has energy,bliss, synergy or other rubbish. They are just so pretentious
 
Diddums said:
That one product perhaps, but the millions of ads will get you.
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Well, there obviously has to be some level of advertising, purely for awareness of the product (you can't buy it if you don't know it exists!), but I can't say I've ever bought a particular brand because of an advert, however it's certainly put me off a few!
 
Haggisman said:
Well, there obviously has to be some level of advertising, purely for awareness of the product (you can't buy it if you don't know it exists!), but I can't say I've ever bought a particular brand because of an advert, however it's certainly put me off a few!
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Yes same.

I get brand recognition thing, I might...... possibly try something once and make my own mind up from there.

But even then... If I'm in a supermarket I tend to stick with the supermarket own stuff, most of the time, stuff like beer I wouldn't buy based on advertising, I'd buy based on experience, although I guess that goes to the try once thing I guess.

But that's only based on necessity. Food etc.

Anything out of necessity though, I don't think I ever buy anything based on advertising.

I don't see a car advert and then go out and buy a new car.
 
In some aisles of the supermarket, I trained myself to look at the lower or higher shelves because the middle shelves are typically where the more expensive ones that Ive seen in the advert will go.
Some adverts are weird, this particular one is defo not the worst of them.
 
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I rarely watch TV with adverts, but I did see this one the other day and it slightly amused me.

Wait for it...

 
BUDFORCE said:
I don't see a car advert and then go out and buy a new car.
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Hardly anyone does, but if someone mentions needing a new car at the pub, the chances of someone bringing up a car that was advertised last night is far higher than one that wasn't.

It's all tiny nudges that mean when someone eventually get to the point of buying that type of product, they choose that one above a competitor / own label. Most of that is subconscious.

I don't feel like advertising works on me, either, but I know that across the population it clearly does. And I expect it influences me sometimes.
 
Diddums said:
This. I used to think I was immune too, but when you actually start paying attention to it, it absolutely 100% works. The difference is not buying based off ads, but when the time comes to buy a product, their brand will be right at the top of your mind.
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There is also a lot of subconscious advertising going on. You might not consciously think of the marketing material.but when looking at teh super market shelf your brain will be making decisions you are not in control of.
 
Also, have you ever searched for a product and clicked the shopping tab on Google to browse what’s out there and compare prices? That’s advertising too.

As others have said, you think you’re immune but you most definitely aren’t. In my younger, more naive years on these forums I believe I posted a similar thing but I’m happy to admit I was wrong.
 
Thought I'd clarify a little, as (IMO at least) there's active advertising (where it's shoved in your face) vs passive advertising (where you go looking for it).

Passive advertising definitely affects my purchasing decisions - if I'm already looking for "something", then how that product is presented e.g. on the brand websites is of course going to influence how I feel about the brand.

Active advertising I try to avoid as much as possible, and the more obnoxious an advert is, the further that brand moves along my "never give those ****s a single penny" spectrum of distaste.

BUDFORCE said:
Yes same.

I get brand recognition thing, I might...... possibly try something once and make my own mind up from there.

But even then... If I'm in a supermarket I tend to stick with the supermarket own stuff, most of the time, stuff like beer I wouldn't buy based on advertising, I'd buy based on experience, although I guess that goes to the try once thing I guess.

But that's only based on necessity. Food etc.

Anything out of necessity though, I don't think I ever buy anything based on advertising.

I don't see a car advert and then go out and buy a new car.
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Yup, my purchasing decisions are based on:

Big purchases: spend far too long poring over specs. reviews, owners clubs, tech forums etc. to find exactly the right product at the right price point which seems to have the fewest issues.
Everyday purchases: go for the best value option which meets the need, if it's good enough then buy the same next time, if not, go for the next best value, repeat.

shifty_uk said:
What about insurance though? You’ve never tried compare the market or gocompare?
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Go Compare is on the blacklist due to annoying adverts. Compare the Market is in the top few search results for "insurance comparison", so yes. (does SEO count as advertising?)

shifty_uk said:
Have you ever used Just Eat or Uber?
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Yes, it's great for finding a local takeaway, looking at reviews and then ordering direct since 9/10 times it's cheaper. So they're doing a great service providing a directory of food outlets for free :)
shifty_uk said:
What about fast food, ever had a McDonalds?
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Not while I'm in full command of my senses. If it weren't for the fact their food is barely fit for animal consumption, much less human, the pure rage their adverts send me into would be enough to put me off.

D.P. said:
There is also a lot of subconscious advertising going on. You might not consciously think of the marketing material.but when looking at teh super market shelf your brain will be making decisions you are not in control of.
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Decisions like: "Is this item on my shopping list?", "Is this the best value for this item?" :confused:


Edit: the most annoying thing is when there's something I actually like, and then they have to go and ruin it by bringing out a **** advert, so I can no longer buy the item. :rolleyes: I used to drink Lucozade occasionally, but that ****ing basketball court advert is pure ragebait, every time I hear the start of the awful song I have to go and punch a kitten in the face. :mad::mad::mad:
 
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