Adwords help

[AHarvey]

Hi all,

I've basically been given a large budget to take over from Yell for our AdWords campaign.

Problem is, I know nothing about AdWords.

Other than googles own documents, anyone any good links to guides/hacks for adwords and getting the most out of it?

 

[AHarvey]

excellent thanks.

We've only been doing organic SEO until now and it's done well, however, they've just decided to land us with a £7k a month adwords budget and a days crash course on how to use adwords. None of us have any experience and I am the most technical of the group so all the reporting etc will land on my desk.

 

[AHarvey]

Thanks, we did look at Brighton SEO but it was the day it started so no point. We are considering it for next year though.