adwords - target each town. best practice plus other tips?

[unwashed potato!]

i'm creating an adwords campaign for oven cleaning and have created an ad campaign called oven cleaning,

I then created ad groups for each town, so woking, guildford, aldershot etc,

then within those groups i've put the keywords for those towns only, so e.g. oven cleaning guildford, oven cleaners guildford,

and the ads within those groups have the title and description, Mayer Oven Cleaning - Covering Guildford and nearby towns.

The ad campaign called oven cleaning is set to £10 per day, and to cover a 7 mile radius of our woking location.

i'm thinking actually is this a bad way to do it. would it not be better to create campaigns for each town so that each town can have a smaller radius (reducing risk of guildford ad showing in woking, if there even was a risk), as well as then budgets etc.

am i doing it wrong? is there a better way to do it?

also any other tips worth doing? how would someone working in say london, but wanting to search and organise an oven clean for their home in guildford, see my ads if the radius is low?

 

[radderfire]

I'm not an expert in AdWords but I would say creating a campaign for each town would probably be worthwhile.

I would look for an AdWords specialist blog. Also, you could phone Google and ask them because they have support teams for AdWords.

Google Webmaster Central blog might be a place to start.

 

[firecon]

Google Adwords is fundamentally floored here and they can't get ther head round the problem They rely on the IP address of the visitor giving them their geographcal location. However IP addresses are often miles from where yo live. We are in the middle of Derbyshire but our BT allocated IP address is Rotherham