Thing is, you can happily net an AIO that'll do equally as well as the "big brand" ones (like NZXT, Corsair, Thermaltake) for about £50 new. High end air cooling isn't going to come in much cheaper than that and I'd... be a bit worried if pump noise on a AIO was significant (running 2 and the PSU fan is louder, that's an x-series 1250w I'm barely touching).
Custom is undoubtedly better but it's not completely night and day difference and generally at least twice to 3 times the price (2nd hand being a good compromise for full custom ofc).
I could happily throw prices around but... it'd be obviously unwelcome. Arctic cooling and fractal both have some VERY cheap designs that are based on the same Asetek gen 5 everyone else is using, same parts, same rads, same tubes, vastly cheaper. The Arctic generally comes with enough fans for push/pull out of the box, space permitting they're both the one of cheapest and one of the best performing.
Completely agreed with pasty on the speed expectations. 5.6ghz is a silicon lottery winner, sub-zero with a gale blowing it along.
I'll say it, there's a normal barrage of "what, in minecraft, lol" type comments but... 2600k @ 4.5 (will have it's final big push soon). 980ti @ decent overclock. NOTHING in the system breaks 55c under full load. I got 2x200mm CM masterflows bringing air in, 2 x 240mm aio's on cpu+gpu (push-pull on CPU) exhausting. Far exceeded any expectations I had of the system when I build it, it just works.
Watercooling+good airflow can do wonderous things.